Competing Against Luck Book Reviews

AUTHOR
Clayton M. Christensen, Taddy Hall, Karen Dillon & David S. Duncan
SCORE
4.5
TOTAL RATINGS
85

Competing Against Luck by Clayton M. Christensen, Taddy Hall, Karen Dillon & David S. Duncan Book Summary

The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for.

How do companies know how to grow? How can they create products that they are sure customers want to buy? Can innovation be more than a game of hit and miss? Harvard Business School professor Clayton Christensen has the answer. A generation ago, Christensen revolutionized business with his groundbreaking theory of disruptive innovation. Now, he goes further, offering powerful new insights.

After years of research, Christensen has come to one critical conclusion: our long held maxim—that understanding the customer is the crux of innovation—is wrong. Customers don’t buy products or services; they "hire" them to do a job. Understanding customers does not drive innovation success, he argues. Understanding customer jobs does. The "Jobs to Be Done" approach can be seen in some of the world’s most respected companies and fast-growing startups, including Amazon, Intuit, Uber, Airbnb, and Chobani yogurt, to name just a few. But this book is not about celebrating these successes—it’s about predicting new ones.

Christensen contends that by understanding what causes customers to "hire" a product or service, any business can improve its innovation track record, creating products that customers not only want to hire, but that they’ll pay premium prices to bring into their lives. Jobs theory offers new hope for growth to companies frustrated by their hit and miss efforts.

This book carefully lays down Christensen’s provocative framework, providing a comprehensive explanation of the theory and why it is predictive, how to use it in the real world—and, most importantly, how not to squander the insights it provides.

👋 Do you love Competing Against Luck books? Please share your friends!

share facebook whatsapp twitter pinterest telegram email
Book Name Competing Against Luck
Genre Marketing & Sales
Published
Language English
E-Book Size 1.82 MB

Competing Against Luck (Clayton M. Christensen, Taddy Hall, Karen Dillon & David S. Duncan) Book Reviews 2024

💸 Want to send money abroad for free?

We transfer money over €4 billion every month. We enable individual and business accounts to save 4 million Euros on bank transfer fees. Want to send free money abroad or transfer money abroad for free? Free international money transfer!

💰 A universe of opportunities: Payoneer

Did you know that you can earn 25 USD from our site just by registering? Get $25 for free by joining Payoneer!

🧠 Join the movement! Experience the world's No.1 brain supplement

Imagine you at your best. All the time. Picture yourself at your sharpest and most productive. Your most alert and focused. Your most lucid, creative and confident. At work. At play. In every area of your life. Add Mind Lab Pro® v4.0 to your daily routine and uncap your true potential. Buy Now!

👉 Are you looking for an Adsense alternative advertising platform?

Adsterra is the most preferred ad network for those looking for an alternative to AdSense. Adsterra is the ideal choice for new sites with low daily traffic. In order to advertise on the site in Adsterra, like other ad networks, a certain traffic limit, domain age, etc. is required. There are no strict rules. Sign up!

Please wait! Competing Against Luck book comments loading...

Clayton M. Christensen, Taddy Hall, Karen Dillon & David S. Duncan - Competing Against Luck Discussions & Comments

Have you read this book yet? What do you think about Competing Against Luck by Clayton M. Christensen, Taddy Hall, Karen Dillon & David S. Duncan book? Ask the bookpedia.co community a question about Competing Against Luck!

Competing Against Luck E-book (PDF, PUB, KINDLE) Download

Competing Against Luck ebook competing-against-luck (1.82 MB) download new links will be update!

Competing Against Luck Similar Books

Enhance sleep, vision, cognition, flexibility, energy, long-range health and more. Performance Lab CORE Formulas support all aspects of human performance, across all walks of life. Boosts work performance and productivity with nootropics for focus, multitasking under stress, creative problem-solving and more.

Other Books from Clayton M. Christensen, Taddy Hall, Karen Dillon & David S. Duncan
Book Name Score Reviews Price
Blended 0/5 0 $16.99
Besser als der Zufall 0/5 0 $28.99
Competir contra la suerte 0/5 0 $11.99
The Innovative University 3.5/5 12 $20.99
The Prosperity Paradox 0/5 0 $21.99

Summary of Competing Against Luck by Clayton M. Christensen, Taddy Hall, Karen Dillon & David S. Duncan

The Competing Against Luck book written by Clayton M. Christensen, Taddy Hall, Karen Dillon & David S. Duncan was published on 04 October 2016, Tuesday in the Marketing & Sales category. A total of 85 readers of the book gave the book 4.5 points out of 5.

Free Marketing & Sales Books

Coinbase is the world's most trusted place to buy and sell cryptocurrency. Open an account today, and if you buy or sell $100 or more of crypto, you'll receive $10 worth of free Bitcoin!

Paid Marketing & Sales Books
Book Name Author Price
Affiliate Marketing For Dummies Ted Sudol & Paul Mladjenovic $18.99
Marketing In Less Than 1000 Words Bear Burns $0.99
Global Brand Strategy Jan-Benedict Steenkamp $39.99
How to Follow Up With Your Network Marketing Prospects Keith Schreiter & Tom "Big Al" Schreiter $4.99
The Closers Part 2 Ben Gay III $9.99

Jasper is the generative AI platform for business that helps your team create content tailored for your brand 10X faster, wherever you work online.