Driv Book Reviews
Driv by Phil Knight Book Summary
»Vi kämpade mot konformitet, mot leda, mot meningslöst slavgöra. Vi försökte sälja något mer än en produkt – en idé, en anda.« Som 24-årig sökare, direkt från handelshögskolan, lånade Phil Knight 50 dollar av sin far för att realisera sin Galna Idé: att importera bra och billiga löparskor från Japan. Första året, 1963, omsatte han 8 000 dollar hemifrån pojkrummet i Portland, Oregon. Idag är Nike ett av världens starkaste varumärken, förknippat med stjärnor som John McEnroe, Carl Lewis, Jackie Joyner-Kersee, Michael Jordan, Andre Agassi och Zlatan Ibrahimovic. Företaget omsätter svindlande 30 miljarder dollar. Här ger Phil Knight, som fram till nu varit något av en doldis, en ärlig redogörelse för modet och uppoffringarna som har krävts. Om riskerna han tagit, om alla bakslagen, men såklart även om triumferna han firat. Vi lär också känna hans första anställda, en brokig skara outsiders och udda snillen som var och en har lämnat ovärderliga bidrag till Nikes DNA. Förenade i synen på idrottens innersta väsen kom de att skapa ett varumärke som förändrade allt. DRIV är både ett enastående stycke idrotts- och affärshistoria. Var namnet på logotypen swoosh kommer ifrån? Det är ljudet den som blir omsprungen hör …
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| Book Name | Driv |
| Genre | Biographies & Memoirs |
| Author | Phil Knight |
| Published | 21 September 2016, Wednesday |
| Language | English |
| E-Book Size | 990.17 KB |
Driv (Phil Knight) Book Reviews 2024
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| Download Link | Book Format |
| driv-ebook.pdf | |
| driv-ebook.epub | EPUB |
| driv-ebook.kindle | KINDLE |
Driv E-book (PDF, PUB, KINDLE) Download
Driv ebook driv (990.17 KB) download new links will be update!
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Summary of Driv by Phil Knight
The Driv book written by Phil Knight was published on 21 September 2016, Wednesday in the Biographies & Memoirs category. A total of 134 readers of the book gave the book 0 points out of 5.
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