The One Device Book Reviews

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Mildly disappointing. I had expected a more captivating book. The focus on prior at goes back so far as to file is impact. For instance I was left without a clear understanding of how multichannel works. Perhaps the continuing development of iOS and the iPhone have somehow left the book behind. I didn't get the feeling the author was truly enthusiastic about the iPhone. It seems more like a kiss and tell.

Loads of Meaningless Fill Ins. There are several chapters of this book that are remarkable and shed new light on the production and emergence of the iPhone. There are LOTS more chapters that discuss nothing interesting or useful. Would not recommend

Fantastic read. This guy literally went to the ends of the earth to bring the true iPhone story to the reader. Well done!

Fun read for people who love their iPhone. There are so many things about my iPhone I never thought about before reading this book. It sheds light on how the phone was conceived of inside Apple and it also shows the impact the device has had around the world. Pretty cool.

In-depth Insight. By telling the story of iPhone's creation with a holistic God's Eye view, we are provided far more detail on how The One Device came to fruition. At times the history felt like lessons on how our obsessions with tech are ravaging the world's resources and poorer peoples. Also being the nerd I am, I was disappointed that there wasn't more insight to the actual final assembly - how the form-factors were arranged, or the final design achieved...I wanted to be there at the moment the ID team tightened the last screw and pressed the power button. That must have felt like seeing the first plane flying, car driving, photo developing, or watching the Trinity test. Thank you for your incredibly diligent research and devotion to the whole picture. Your gift to see the interconnected elements made this a fascinating read.

Very Interesting. Sheds such an interesting light on the history and story of how the iPhone came to be. Can't wait for the full book to be released.

Interesting subject, great style. A real page turner, especially if you're into technical stuff. A fascinating glimpse into how the iPhone comprises innovation spanning many individuals and decades. In addition, the style of writing is excellent- engaging and dramatic. (I don't approve of the sailor-mouthed Silicon Valley crowd, but that's not the authour's fault.) In a word, highly recommended.

Tedious. The author, obviously no fan of Steve Jobs, bores us silly with more minutiae than one should bear. From his perspective Jobs deserves no credit and was only a huckster. The author must have never owned a Nokia E61 or a Blackberry or Palm. Most shocking of all the author gave no credit to that unknown soul who first tamed fire or the person who invented the first wheel. None of us would even exist without them. Shame for overlooking their contribution! This is mostly an Apple slam job that should be read only be those so obsessed by all of those bad at Apple that they must read more. Unfortunately I bought it on iTunes so cannot get my money back, good news for the author, bad for me…...

Incredibly detailed, a great read. I was expecting to read about the creation of the iPhone, and of the people that made it happen. And it describes that very well (at least, as well as one could expect from a book about a product created by a company as secretive as Apple). In particular, the information about the people involved in creating the iPhone was very interesting to me. What I wasn’t expecting was Merchant’s explanations of the history behind all the technologies that went INTO creating it.  No, Apple didn’t invent the Smartphone, or multi-touch, or Wi-Fi, or cell phone radio technology, or accelerometers, or CCD camera imagers, or lithium-ion batteries, or Gorilla Glass, or GPS.  But Merchant provides the history of, or at the very least, great insight into, ALL of these technologies and so many more, and then explains in an entertaining way how Apple brought all these things together to create the iPhone. Merchant also delves into the somewhat questionable efforts that go into manufacturing the iPhone (and other Smartphones).  He even explores many of the social and environmental issues surrounding the iPhone, and Smartphones in general, which surprised me as well.  This book really covers all the bases!  There is a LOT of information here and I found it all a fascinating read.  Perhaps someone who isn’t a big fan of technology might find it overkill, but honestly, that kind of person probably wouldn’t be interested in a book like this anyway.  Speaking for myself, as a lifelong electronics and technology fan, I loved every page of it.

The one device. Excellent book on the. Hiśtoy if the iPhone

Good so far. Will update when finished!

Smell the agenda, write contrived text. I appreciate non-fiction writing, but this book by Brian Merchant reeks of an agenda. You can tell by the language used that he’s framing history to fit his view point and I fear the book suffers from it. When he talks about the historical visit of the Mac development team to Xerox PARC, he suggests they “borrowed” the interface technology. The word choice suggests or implies a theft of some sort. The visit to PARC was part of a stock deal where Xerox would be offered a deal on shares of Apple. And then you could look at Douglas Engelbart’s 1968 presentation (The Mother of All Demos) as historical precedent that Xerox did not imagine everything themselves. But you know, glib overstatement to make it seem less boring, more contrived, sure, whatever.

#1 iPhone read. I thought I knew everything about the iPhone from first purchasing the initial phone to actually working in an Apple store. After reading this book I was amazed at how much I didn’t know!

Eye opening. A must read book. Thank you Brian

Bizarrely structured. The content and individual topics of this book are good, but there is a certain lack of cohesion to this story. Each chapter is its own mini story, and then on to the next. The content that was published on The Verge as a sample was the best part of the book.

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