The Dragonfly Effect Book Reviews
The Dragonfly Effect by Jennifer Aaker, Andy Smith, Carlye Adler, Chip Heath & Dan Ariely Book Summary
Proven strategies for harnessing the power of social media to drive social change
Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal. Named for the only insect that is able to move in any direction when its four wings are working in concert, this book
Reveals the four "wings" of the Dragonfly Effect-and how they work together to produce colossal results Features original case studies of global organizations like the Gap, Starbucks, Kiva, Nike, eBay, Facebook; and start-ups like Groupon and COOKPAD, showing how they achieve social good and customer loyalty Leverage the power of design thinking and psychological research with practical strategies Reveals how everyday people achieve unprecedented results-whether finding an almost impossible bone marrow match for a friend, raising millions for cancer research, or electing the current president of the United States
The Dragonfly Effect shows that you don't need money or power to inspire seismic change.
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| Book Name | The Dragonfly Effect |
| Genre | Business & Personal Finance |
| Author | Jennifer Aaker, Andy Smith, Carlye Adler, Chip Heath & Dan Ariely |
| Published | 20 August 2010, Friday |
| Language | English |
| E-Book Size | 1.26 MB |
The Dragonfly Effect (Jennifer Aaker, Andy Smith, Carlye Adler, Chip Heath & Dan Ariely) Book Reviews 2024
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| the-dragonfly-effect-ebook.pdf | |
| the-dragonfly-effect-ebook.epub | EPUB |
| the-dragonfly-effect-ebook.kindle | KINDLE |
The Dragonfly Effect E-book (PDF, PUB, KINDLE) Download
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Summary of The Dragonfly Effect by Jennifer Aaker, Andy Smith, Carlye Adler, Chip Heath & Dan Ariely
The The Dragonfly Effect book written by Jennifer Aaker, Andy Smith, Carlye Adler, Chip Heath & Dan Ariely was published on 20 August 2010, Friday in the Business & Personal Finance category. A total of 190 readers of the book gave the book 4.5 points out of 5.
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Jennifer Aaker, Andy Smith, Carlye Adler, Chip Heath & Dan Ariely - The Dragonfly Effect Discussions & Comments
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