Sway Book Reviews
Sway by Ori Brafman & Rom Brafman Book Summary
A fascinating journey into the hidden psychological influences that derail our decision-making, Sway will change the way you think about the way you think.
Why is it so difficult to sell a plummeting stock or end a doomed relationship? Why do we listen to advice just because it came from someone “important”? Why are we more likely to fall in love when there’s danger involved? In Sway, renowned organizational thinker Ori Brafman and his brother, psychologist Rom Brafman, answer all these questions and more.
Drawing on cutting-edge research from the fields of social psychology, behavioral economics, and organizational behavior, Sway reveals dynamic forces that influence every aspect of our personal and business lives, including loss aversion (our tendency to go to great lengths to avoid perceived losses), the diagnosis bias (our inability to reevaluate our initial diagnosis of a person or situation), and the “chameleon effect” (our tendency to take on characteristics that have been arbitrarily assigned to us).
Sway introduces us to the Harvard Business School professor who got his students to pay $204 for a $20 bill, the head of airline safety whose disregard for his years of training led to the transformation of an entire industry, and the football coach who turned conventional strategy on its head to lead his team to victory. We also learn the curse of the NBA draft, discover why interviews are a terrible way to gauge future job performance, and go inside a session with the Supreme Court to see how the world’s most powerful justices avoid the dangers of group dynamics.
Every once in a while, a book comes along that not only challenges our views of the world but changes the way we think. In Sway, Ori and Rom Brafman not only uncover rational explanations for a wide variety of irrational behaviors but also point readers toward ways to avoid succumbing to their pull.
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| Book Name | Sway |
| Genre | Management & Leadership |
| Author | Ori Brafman & Rom Brafman |
| Published | 03 June 2008, Tuesday |
| Language | English |
| E-Book Size | 8.69 MB |
Sway (Ori Brafman & Rom Brafman) Book Reviews 2024
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Quick. Quick read, but very insightful
Lost me less than halfway through. Started off really good & informative, but seemed to lose its way. The examples...they eventually just lost me. Can’t remember the last book that ever started off so promising & lost so much steam. Maybe I had too high hopes for it, but all of the examples just started to seem too obvious. Like a movie with a predictable plot. You could just see where everything was going & it just didn’t hold up for me. Not very well done imo.
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| Download Link | Book Format |
| sway-ebook.pdf | |
| sway-ebook.epub | EPUB |
| sway-ebook.kindle | KINDLE |
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Summary of Sway by Ori Brafman & Rom Brafman
The Sway book written by Ori Brafman & Rom Brafman was published on 03 June 2008, Tuesday in the Management & Leadership category. A total of 183 readers of the book gave the book 4 points out of 5.
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