The Myth of the Garage Book Reviews
The Myth of the Garage by Dan Heath & Chip Heath Book Summary
From Chip and Dan Heath, the bestselling authors of Switch and Made to Stick, comes The Myth of the Garage: And Other Minor Surprises, a collection of the authors’ best columns for Fast Company magazine—16 pieces in all, plus a previously unpublished piece entitled “The Future Fails Again.”
In Myth, the Heath brothers tackle some of the most (and least) important issues in the modern business world:
• Why you should never buy another mutual fund (“The Horror of Mutual Funds”)
• Why your gut may be more ethical than your brain (“In Defense of Feelings”)
• How to communicate with numbers in a way that changes decisions (“The Gripping Statistic”)
• Why the “Next Big Thing” often isn’t (“The Future Fails Again”)
• Why you may someday pay $300 for a pair of socks (“The Inevitability of $300 Socks”)
• And 12 others . . .
Punchy, entertaining, and full of unexpected insights, the collection is the perfect companion for a short flight (or a long meeting).
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| Book Name | The Myth of the Garage |
| Genre | Small Business & Entrepreneurship |
| Author | Dan Heath & Chip Heath |
| Published | 08 November 2011, Tuesday |
| Language | English |
| E-Book Size | 2.11 MB |
The Myth of the Garage (Dan Heath & Chip Heath) Book Reviews 2024
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Light and thoughtful. Not intending to be anything else, this collection of articles provides a quick ride through a wide variety of topics. Witty, light, with some insight that may prompt further investigation.
Nice compilation. A collection of shorts that is a nice companion piece to Switch and Made to Stick. These quick-hitters get right to the point, then move on. A real, umm, "screen-swiper"?!
Genius. It is genius
Ideal for people with short attention spans!. This is a great intro to the Heath Brothers if you' re not familiar with them, and some really thought-provoking articles they are at that! Love their stuff!
Excellent applicability. If you're a thinking businessperson, there are 17 articles- at least 10 or more will have you up at night thinking how this applies to your business. Highly recommend. Making this free was a stroke of marketing genius because now I want to read everything the Heath brothers are writing about!! Great job guys. You increased my happiness... by reading this, and commenting positively on it.
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Loved it.. Insightful and entertaining. Made you think while making you chuckle. Highly recommended.
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Summary of The Myth of the Garage by Dan Heath & Chip Heath
The The Myth of the Garage book written by Dan Heath & Chip Heath was published on 08 November 2011, Tuesday in the Small Business & Entrepreneurship category. A total of 310 readers of the book gave the book 4 points out of 5.
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