Written by the man who later founded Fox News in 1996, and served as CEO for twenty years, You Are the Message crystalizes the insights Roger Ailes gleaned from his extraordinary successful career as a media consultant to Presidents Ronald Reagan and George H.W. Bush. What does the title mean, exactly? When you communicate with others, everything that makes you unique comes into play -- from your appearance to your voice, from your beliefs to your life experience. All are powerful and important in convincing others of your message. You're constantly sending signals about the kind of person you are--by your eyes, your facial expression, your body movement, your vocal pitch, tone, volume, and intensity, your commitment to your message, your sense of humor, and so many other factors.
Everything you do in interacting with and communicating with other people influences their judgments about who you are, what you stand for and what your message is. Ailes argues that each and every one of us has within us the tools to persuade and influence others. In this practical, sensible and entertaining book, you'll learn how to present a message so compelling that even your most stubborn detractor will see the merit of your ideas.
Remember, the words alone that you use are meaningless unless the rest of the ways you communicate are in synch. Learn the secrets of communication that win elections, promotions, and customers.