El método Lean Startup Book Reviews
El método Lean Startup by Eric Ries Book Summary
El método Lean Startup supone un nuevo enfoque que se está adoptando en todo el mundo para cambiar la forma en que las empresas crean y lanzan sus productos.
Eric Ries define una startup como una organización dedicada a crear algo bajo condiciones de incertidumbre extrema. Esto se cumple tanto para aquellas personas que trabajan en el garaje de su casa como para un grupo de profesionales experimentados de una de las empresas que
aparecen en el ranking de la revista Fortune. Lo que todos ellos tienen en común es la misión de traspasar la incertidumbre para encontrar el camino hacia un negocio sostenible.
El enfoque que el autor nos muestra en El método Lean Startup hace que las empresas sean más eficientes en el uso del capital y que apoyen de manera más efectiva la creatividad humana. Se trata de poner en marcha diversas prácticas que acortan el ciclo de desarrollo del producto, miden el progreso real sin recurrir a los indicadores vanidosos y ayudan a entender qué es lo que realmente quieren los consumidores.
Además, este método permite a la empresa cambiar de dirección con agilidad y alterar¡ los planes minuto a minuto.
En lugar de despilfarrar tiempo diseñando elaborados planes de negocio, el método Lean Startup ofrece a los emprendedores de empresas grandes y pequeñas la mejor manera para poner a prueba de forma continua su visión, para adaptarla y ajustarla antes de que sea demasiado tarde.
Book Name | El método Lean Startup |
Genre | Accounting |
Author | Eric Ries |
Published | 21 February 2012, Tuesday |
Language | English |
E-Book Size | 1.92 MB |
El método Lean Startup (Eric Ries) Book Reviews 2024
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Summary of El método Lean Startup by Eric Ries
The El método Lean Startup book written by Eric Ries was published on 21 February 2012, Tuesday in the Accounting category. A total of 25 readers of the book gave the book 4.5 points out of 5.
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