The Art of Business Branding Book Reviews

AUTHOR
Zain Abiddin
SCORE
4.5
TOTAL RATINGS
90

The Art of Business Branding by Zain Abiddin Book Summary

Branding is all about image of a business.  The concept doesn’t only include style, emblems and logos but also the image of quality perceived.  The image perceived may be of total quality, reliability, and more.

Branding is about the business and how a business is different from the competitors.  The purpose of a brand is to distinguish yourself from your competitors.  Once you make a distinguishing impact then an advertising campaign can be much more effective.

The success of a company can be determined by a brand.  Branding includes many factors which help a company be successful.  these factors may include a website, marketing efforts, and anything that gives a company an identity.  Consumers trust wholeheartedly a corporate image because there is a psychology in motivating the purchasing decisions.

All companies should practice branding.  Brick and mortar business and online companies benefit through branding methods.  It is common for smaller companies and online businesses to fail due to a lack of understanding about the importance and factors of a good brand.

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Book Name The Art of Business Branding
Genre Industries & Professions
Published
Language English
E-Book Size 7.68 MB

The Art of Business Branding (Zain Abiddin) Book Reviews 2024

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Summary of The Art of Business Branding by Zain Abiddin

The The Art of Business Branding book written by Zain Abiddin was published on 20 June 2013, Thursday in the Industries & Professions category. A total of 90 readers of the book gave the book 4.5 points out of 5.

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