Diane Capri Popular Books

Diane Capri Biography & Facts

Capri-Sun (UK: , US: ) is a brand of juice concentrate–based drinks manufactured by the German company Wild and regional licensees. Rudolf Wild invented the drink in 1969 and introduced it in West Germany as Capri-Sonne (a name retired in favor of the English name in 2017). It is now sold in over 100 countries, with licensees including Kraft Foods in the United States (as Capri Sun) and Coca-Cola Europacific Partners in parts of Europe. It is one of the most popular juice brands in the world; as of 2023, roughly 6 billion pouches are sold per year globally. Since its launch, Capri-Sun has been packaged in laminated foil vacuum Doy-N-Pack pouches, with which the brand has become strongly associated. In the United States, these pouches predated the advent of Tetra Brik, in an era when fruit juice was usually sold in large containers. The pouch design has stayed largely the same, but changes in some markets have included transparent bottoms and paper straws, while other container types have been introduced for some products. Capri-Sun is available in varying ranges of flavors in different countries, targeting different national flavor profiles. Globally, its best-known flavor is Orange. Capri-Sun's main products are high in sugar content, although lower than many competitors. Characterizations of the juice drinks as "all-natural" have led to conflict in several countries between consumer advocates who highlight the high sugar content and low juice percentage, and Capri-Sun and its licensees, who have generally maintained that the term correctly describes the ingredients. Disputes over sugar content and "all-natural" status have led to two lawsuits in the United States and the removal of the brand's main line from Tesco shelves in the United Kingdom. In France, Capri-Sun has figured prominently in rap songs and has been noted as a drink of choice in poor areas. Capri-Sun is often marketed to children, which has earned it a negative award from the consumer advocacy group Foodwatch. In the United States, Kraft and its former parent company, the tobacco conglomerate Philip Morris Cos. (now Altria), have successfully marketed Capri Sun using strategies developed for selling cigarettes to children. American parents often misidentify Capri Sun as healthy, and it is one of the most favorably rated brands among Generation Z Americans. Brand history Origins and global overview Rudolf Wild founded Rudolf Wild & Co. (better known as Wild) in Heidelberg, Germany, in 1931. After World War II, Rudolf Wild created Libella, which according to Rudolf's son Hans-Peter Wild was Germany's first branded beverage with a fruit-juice base. Libella was successful and Wild pursued several other ventures, including Capri-Sonne, which was developed in the 1960s. Restrictions on color additives at the time in West Germany led to less visually appealing soft drinks, incentivizing opaque packaging. Rudolf Wild & Co. engaged with Thimonnier, a French company that primarily manufactured sewing machines, for rights to use their pouch design and pouch-making machines, both of which were patented. According to Hans-Peter, Rudolf Wild & Co. did not obtain exclusive rights to Thimonnier's patents, but instead bought all of their machines for making the pouches. After initial issues with spoilage and stains were resolved, the product debuted in West Germany in 1969. The name references the Italian island of Capri, a fashionable yet affordable vacation destination for Germans of the 1960s. Capri inspired many other product names around the same time and place, such as the Ford Capri, Capri pants, and Langnese Capri ice cream; it was branding that appealed to, and represented, bourgeois indulgence. At the initiative of Hans-Peter Wild, champion boxer Muhammad Ali began promoting the brand in 1978. SiSi-Werke, the Wild subsidiary responsible for Capri-Sonne, said that the deal included one crate of the product a week for four years. The endorsement—in which Ali said Capri-Sonne was, like him, "the greatest of all time"—led to a significant increase in sales. By 1982, Capri-Sun was sold in 23 countries, in 19 of which it was the most popular fruit juice. Availability rose to 52 countries by 1991. Capri Sun GmbH (renamed from SiSi-Werke in 2018) is organized and headquartered in Germany and is a subsidiary of Swiss companies Capri Sun AG and Capri Sun Group Holding AG and of German company Wild. When Rudolf Wild & Co. went public in 2009, Hans-Peter Wild excluded Capri Sun AG from the offering to avoid losing control of it. Wild licenses the brand to different companies, which as of 2009 bottle Capri-Sun in 18 countries; Wild subsidiary INDAG supplies the various bottling plants. Another subsidiary, Pouch Partners, which has served as Capri-Sun's pouch supplier, was sold to CCL Industries in 2023 and rebranded as CCL Specialty Pouches. In 2009, Capri-Sun's global sales of 1.106 billion liters of absolute volume (243 million imp gal; 292 million U.S. gal) ranked third in the world among fruit juice brands, after Tropicana and Minute Maid. At that time, per capita consumption in the United States and Germany was around 6 Capri-Sun pouches per year, while the French island of Réunion—a major Capri-Sun exporter where the juice sells for the same price as water—had the highest per capita consumption at 9.6. As of 2023, Capri-Sun sells an estimated 6 billion pouches per year globally. As of 2024, Forbes reports sales in more than 100 countries, netting roughly $500 million per year. Europe After initial poor sales under RHM Foods, Coca-Cola Schweppes Beverages took over production of Capri-Sun in the United Kingdom in 1994. Coca-Cola Enterprises (CCE), which bought Coca-Cola Schweppes in 1997, began selling the drink in France in 2007. As the number of children in Germany aged 6 to 12 decreased, SiSi-Werke developed a resealable spouted pouch aimed toward older demographics, which debuted in Germany and the United Kingdom by 2009. By 2014, CCE was selling Capri-Sun in France, Ireland, the Netherlands, and the United Kingdom; its successors Coca-Cola European Partners and Coca-Cola Europacific Partners (CCEP) continued selling the brand. In Ukraine, as of 2015 Capri-Sun is licensed to Rosinka. In France, 213 million pouches were sold in 2016, a 24% increase from the previous year. Sales increased another 20% to 250 million the next year. In February 2017, SiSi-Werke announced that it would be renaming Capri-Sonne to Capri-Sun in Germany, the last country to have retained the original name. The brand faced some criticism for the change, some of it lighthearted in tone; they did not rule out reintroducing the name at a later date. Three months later, Capri Sun Group's CEO reported no negative impact on sales. Starting in 2018, Capri Sun Group began assuming direct control of more of its distribution, starting with Switzerland, Austria, the Middle East, China, and Poland. Citing a desire to be mor.... Discover the Diane Capri popular books. Find the top 100 most popular Diane Capri books.