Just Enough Research Book Reviews
Just Enough Research by Erika Hall Book Summary
Good research is about asking more and better questions, and thinking critically about the answers. Done well, it will save your team time and money by reducing unknowns and creating a solid foundation to build the right thing, in the most effective way.
Erika Hall distills her experience into a guidebook of trusted research methods you can implement right away, no matter what size team you're on or budget you're working with. Learn how to discover your competitive advantages, spot your own blind spots and biases, understand and harness your findings, and why you should never, ever hold a focus group. You’ll start doing good research faster than you can plan your next pitch.
WHAT’S NEW IN THE SECOND EDITION?
While the mindset and methods of research haven’t changed, our digital climate continues to evolve—from the siren song of Net Promoter Score to the latest social media experiment gone awry. The second edition of Just Enough Research features a brand-new chapter on surveys (chock full of math and centaurs!), as well as updated examples throughout, to continue guiding web professionals on the ethics and effects of research.
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| Book Name | Just Enough Research |
| Genre | Internet |
| Author | Erika Hall |
| Published | 22 October 2019, Tuesday |
| Language | English |
| E-Book Size | 7.38 MB |
Just Enough Research (Erika Hall) Book Reviews 2024
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| Download Link | Book Format |
| just-enough-research-ebook.pdf | |
| just-enough-research-ebook.epub | EPUB |
| just-enough-research-ebook.kindle | KINDLE |
Just Enough Research E-book (PDF, PUB, KINDLE) Download
Just Enough Research ebook just-enough-research (7.38 MB) download new links will be update!
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Summary of Just Enough Research by Erika Hall
The Just Enough Research book written by Erika Hall was published on 22 October 2019, Tuesday in the Internet category. A total of 55 readers of the book gave the book 5 points out of 5.
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