Just Enough ResearchErika Hall

Just Enough Research

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Just Enough Research by Erika Hall Book Summary

Good research is about asking more and better questions, and thinking critically about the answers. Done well, it will save your team time and money by reducing unknowns and creating a solid foundation to build the right thing, in the most effective way.
Erika Hall distills her experience into a guidebook of trusted research methods you can implement right away, no matter what size team you're on or budget you're working with. Learn how to discover your competitive advantages, spot your own blind spots and biases, understand and harness your findings, and why you should never, ever hold a focus group. You’ll start doing good research faster than you can plan your next pitch.
WHAT’S NEW IN THE SECOND EDITION?
While the mindset and methods of research haven’t changed, our digital climate continues to evolve—from the siren song of Net Promoter Score to the latest social media experiment gone awry. The second edition of Just Enough Research features a brand-new chapter on surveys (chock full of math and centaurs!), as well as updated examples throughout, to continue guiding web professionals on the ethics and effects of research.

Just Enough Research (Erika Hall) Book Reviews

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Aladdinaloulou Louis_Allday: I can’t recommend this book enough. Written by the Research Unit for Political Economy in Mumbai just prior to the invasi….Score: 5/5

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RyanFMandelbaum IBJIYONGI: I actually am a prolific writer off twitter and most of my writing is linked on my website (plus the 90,000+ word book) so i….Score: 5/5

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Just Enough Research Synopsis

Book Name:
Just Enough Research
Book Language:
English
Book Category:
Books, Computers & Internet
Book Size:
7734830 bytes.
Book ID:
1484486325
Book Release Date:
2019-10-22
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