Mass Appeal Book Reviews
Mass Appeal by Justin Gest Book Summary
Public policy education is oriented around the development of innovative ideas for how to improve governance and make society better. However, it undervalues a critical tool for translating policy ideas into action: the ability to communicate ideas broadly, strategically, and effectively. Drawing on his past frustration with translating his research from academia to the public sphere, Justin Gest has written a primer for public policy students, researchers, and policy professionals on how to turn analyses and memos into clear and persuasive campaigns. This book outlines the principles, structure, and target audience for different media essential to policy communication. Including advice from practitioners and illustrative examples, Gest explains the indispensability of pithiness to clear communication and how to achieve it.
Book Name | Mass Appeal |
Genre | Foreign Policy & International Relations |
Author | Justin Gest |
Published | 01 July 2020, Wednesday |
Language | English |
E-Book Size | 5.57 MB |
Mass Appeal (Justin Gest) Book Reviews 2024
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Download Link | Book Format |
mass-appeal-ebook.pdf | |
mass-appeal-ebook.epub | EPUB |
mass-appeal-ebook.kindle | KINDLE |
Mass Appeal E-book (PDF, PUB, KINDLE) Download
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Summary of Mass Appeal by Justin Gest
The Mass Appeal book written by Justin Gest was published on 01 July 2020, Wednesday in the Foreign Policy & International Relations category. A total of 78 readers of the book gave the book 0 points out of 5.
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