Brand Elevation Book Reviews
Brand Elevation by Wolfgang Schaefer & JP Kuehlwein Book Summary
How can a brand become one of those peerless 'Ueber-Brands' we all admire and are willing to pay a premium for? Is there a proven process? Where should we start?
Brand Elevation explains the main drivers behind brands becoming peerless and priceless and how to harness these principles to develop a winning brand strategy. Written for marketers and brand managers of all levels of experience, and for both those working in start-ups and established players, it proposes a six-step, easy-to-follow program to elevate your brand.
Brand Elevation explores challenges such as creating a distinct and brand-guiding mission, mediating between exclusivity and inclusion and mastering the art of seduction. Featuring case studies and expert accounts from organizations including Airbnb, Acqua di Parma, Burt's Bees, Lakrids, Starbucks, TerraCycle, and YouTube, Wolfgang Schaefer and JP Kuehlwein skilfully explain how any brand - regardless of sector and industry - can become a modern prestige brand.
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| Book Name | Brand Elevation |
| Genre | Marketing & Sales |
| Author | Wolfgang Schaefer & JP Kuehlwein |
| Published | 03 January 2021, Sunday |
| Language | English |
| E-Book Size | 11.01 MB |
Brand Elevation (Wolfgang Schaefer & JP Kuehlwein) Book Reviews 2024
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| Download Link | Book Format |
| brand-elevation-ebook.pdf | |
| brand-elevation-ebook.epub | EPUB |
| brand-elevation-ebook.kindle | KINDLE |
Brand Elevation E-book (PDF, PUB, KINDLE) Download
Brand Elevation ebook brand-elevation (11.01 MB) download new links will be update!
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Summary of Brand Elevation by Wolfgang Schaefer & JP Kuehlwein
The Brand Elevation book written by Wolfgang Schaefer & JP Kuehlwein was published on 03 January 2021, Sunday in the Marketing & Sales category. A total of 114 readers of the book gave the book 0 points out of 5.
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