Copywriting Second Edition Book Reviews

AUTHOR
Mark Shaw
SCORE
0
TOTAL RATINGS
22

Copywriting Second Edition by Mark Shaw Book Summary

Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, company magazines and internal communications.

Using a series of exercises and up-to-date illustrated examples of award-winning campaigns and communication, Copywriting, Second Edition takes you through step-by-step processes that can help you to write content quickly and effectively.

Including insightful interviews from leading copywriters, as well as illustrated case studies of major brands that explore the challenges involved in creating cutting-edge copy, this book will provide you with all the tools you need to become a confident and versatile creative copywriter.

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Book Name Copywriting Second Edition
Genre Language Arts & Disciplines
Published
Language English
E-Book Size 25.18 MB

Copywriting Second Edition (Mark Shaw) Book Reviews 2024

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Summary of Copywriting Second Edition by Mark Shaw

The Copywriting Second Edition book written by Mark Shaw was published on 18 October 2012, Thursday in the Language Arts & Disciplines category. A total of 22 readers of the book gave the book 0 points out of 5.

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