The Edward Bernays Reader Book Reviews
The Edward Bernays Reader by Edward Bernays Book Summary
Nicknamed “the father of public relations,” Edward Bernays (1891–1995) was a pioneer in the fields of propaganda and PR. Combining theories on crowd psychology with the psychoanalytical ideas of his uncle, Sigmund Freud, Bernays elucidated how corporations and politicians could manipulate public opinion. His seminal 1928 book, Propaganda laid out how propaganda could be used to regiment the collective mind in a variety of areas, including government, politics, art, science and education, while his 1923 classic, Crystallizing Public Opinion, set down the principles that business and government have used to influence public attitudes over the past century.
The Edward Bernays Reader: From Propaganda to the Engineering of Consent, is the first comprehensive volume of the writings of this influential and controversial figure. In addition to featuring extended excerpts from Crystallizing Public Opinion and Propaganda, this book also includes the full text of Bernays’ classic 1947 essay, “The Engineering of Consent,” on the application of scientific principles and practices to the task of getting people to support ideas and programs, as well as extensive selections of his other writings on subjects including education, war propaganda, and polling. Taken together, the material in this book offers the most complete look to date at the work of a man whose ideas are considered the single most important influence on modern propaganda, public relations, and spin.
Book Name | The Edward Bernays Reader |
Genre | Political Science |
Author | Edward Bernays |
Published | 01 December 2021, Wednesday |
Language | English |
E-Book Size | 1.01 MB |
The Edward Bernays Reader (Edward Bernays) Book Reviews 2024
We transfer money over €4 billion every month. We enable individual and business accounts to save 4 million Euros on bank transfer fees. Want to send free money abroad or transfer money abroad for free? Free international money transfer!
Did you know that you can earn 25 USD from our site just by registering? Get $25 for free by joining Payoneer!
Download Link | Book Format |
the-edward-bernays-reader-ebook.pdf | |
the-edward-bernays-reader-ebook.epub | EPUB |
the-edward-bernays-reader-ebook.kindle | KINDLE |
The Edward Bernays Reader E-book (PDF, PUB, KINDLE) Download
The Edward Bernays Reader ebook the-edward-bernays-reader (1.01 MB) download new links will be update!
The Edward Bernays Reader Similar Books
Book Name | Score | Reviews | Price |
The Spy and the Traitor | 4.5/5 | 1,132 | $14.99 |
Thank You for Being Late | 4/5 | 144 | $12.99 |
Pinheads and Patriots | 3.5/5 | 552 | $14.99 |
Rage | 4/5 | 1,150 | $13.99 |
Blowout | 4.5/5 | 391 | $7.99 |
Enhance sleep, vision, cognition, flexibility, energy, long-range health and more. Performance Lab CORE Formulas support all aspects of human performance, across all walks of life. Boosts work performance and productivity with nootropics for focus, multitasking under stress, creative problem-solving and more.
Book Name | Score | Reviews | Price |
Propaganda | 0/5 | 0 | $4.99 |
Crystallizing Public Opinion | 0/5 | 0 | $4.99 |
Crystallizing Public Opinion | 0/5 | 0 | $9.99 |
Crystallizing Public Opinion | 0/5 | 0 | $5.99 |
Crystallizing Public Opinion | 0/5 | 0 | $9.99 |
Summary of The Edward Bernays Reader by Edward Bernays
The The Edward Bernays Reader book written by Edward Bernays was published on 01 December 2021, Wednesday in the Political Science category. A total of 152 readers of the book gave the book 0 points out of 5.
Book Name | Author | Price |
Routledge Handbook of U.S. Counterterrorism and Irregular Warfare Operations | Michael A. Sheehan, Erich Marquardt & Liam Collins | Free |
Antichrist Is An AI | Erik Dahlén | Free |
Sufism in the West | Jamal Malik & John Hinnells | Free |
Populism and the Decline of Social Democracy | Sheri Berman & Maria Snegovaya | Free |
Resisting State Capture in South Africa | Rod Alence & Anne Pitcher | Free |
Coinbase is the world's most trusted place to buy and sell cryptocurrency. Open an account today, and if you buy or sell $100 or more of crypto, you'll receive $10 worth of free Bitcoin!
Book Name | Author | Price |
CORRUPT | Dick Morris | $14.99 |
This Is How They Tell Me the World Ends | Nicole Perlroth | $14.99 |
Esfarrapados | Cesar Calejon | $7.99 |
The Looming Tower | Lawrence Wright | $13.99 |
What This Comedian Said Will Shock You | Bill Maher | $14.99 |
Jasper is the generative AI platform for business that helps your team create content tailored for your brand 10X faster, wherever you work online.
Please wait! The Edward Bernays Reader book comments loading...
Edward Bernays - The Edward Bernays Reader Discussions & Comments
Have you read this book yet? What do you think about The Edward Bernays Reader by Edward Bernays book? Ask the bookpedia.co community a question about The Edward Bernays Reader!