Googled Book Reviews

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Google the media titan. This book gives a good historical overview of Google from it's inception at Stanford University through about 2009. It present Google as a slayer of old media and advertising firms, whose downfall was due to their hubris with respect to new media companies. The book does not give a very exhaustive treatment of Google as a technology firm, instead only glossing over the technical details. Granted that Google derives a vast majority of its income from AdSense and AdWords, it would have been nice to see what else is in the vast Google technology portfolio. Of note, I believe this is the only history of Google where the author was given access to Larry, Sergey, and Eric, so you can trust that the author used primary sources and not just anecdotes from secondary sources.

THE Google Book. This - book - was - awesome. At first glance I thought this book was going to be a commercial offering on the "it" company today. The cover art and subtitle do not do justice to the rich research and insider accounts you get in this book. I got this book to find out how Googles business worked, and ended up getting that plus how their whole industry works as well as where the industry is going. Auletta, like only a few journalists can, got lengthy access to ALL the Google principles, past and present, friend and foe. Auletta takes you from the Stanford classrooms, to the Palo Alto garage, all the way to the Googleplex by telling you stories rather than boring you with a mind numbing chronology. Auletta is always mindful to tell the other side, but I really couldn't help feeling allied with Google as they and other tech companies advanced a revolutionary front against Sumner Redstone and the decepticons of "the traditional media". The book is worth it if not just for the interviews he got with Googles "frenemies". Bravo

Good information. This book was interesting and informative. Well written and easy to read as the writer keeps the topic exciting.

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