Start with Why Book Reviews

Simon Sinek

Start with Why by Simon Sinek Book Summary

The inspiring, life-changing bestseller by the author of LEADERS EAT LAST and TOGETHER IS BETTER.

In 2009, Simon Sinek started a movement to help people become more inspired at work, and in turn inspire their colleagues and customers. Since then, millions have been touched by the power of his ideas, including more than 28 million who’ve watched his TED Talk based on START WITH WHY -- the third most popular TED video of all time.
Sinek starts with a fundamental question: Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?
People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it. 
START WITH WHY shows that the leaders who've had the greatest influence in the world all think, act, and communicate the same way -- and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.

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Book Name Start with Why
Genre Management & Leadership
Language English
E-Book Size 3.02 MB

Start with Why (Simon Sinek) Book Reviews 2023

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Incredible Book. I have always asked that question too. Why do people do what they do? But I never got it like this book lays it out. It is a recommended read for anyone.

Good. Why did I read this book again?

Awesome. If you want to lead people, this a must read. Plus a must read once a year.

One of the most inspiring books I've ever read. This book inspired me in ways I have never been inspired before. So many books tell you how to improve your HOW or your WHAT, but by focusing on WHY the picture becomes so much more clear! Amazing read by an amazing author.

Start With Why. Very inspirational. If you enjoy books that tell stories about Steve Jobs, Bill Gates, Howard Schultz and other successful corporate leaders. You ll like this book. It's my style of reading. Very easy to remember the concepts of the Golden Circle. I wily definitely recommend. If you like Malcolm Gladwell type books you enjoy this one.

Simple concept with profound implications. What a powerful book! For those who were moved by Simon Sinek’s Ted Talk on “Start with Why,” this book is really the complete package in terms of examples and arguments that support his thesis. Finding a way to inspire those around us is the Holy Grail of leadership. So having recently found myself tasked with running a small organization, it was no surprise that this book was helpful. 5 stars for compelling me to read this book end-to-end (I don’t often make the time to read). Very excited to read Sinek’s other books.

What a great book!. Start with why is an eye opening book that send you mind thinking about what you do and why you do it. The perspective it provides are amazing. This is a great book for anyone with any leadership function or anyone who wants to be a leader.

A man of magnificence!. Simple review: thank you Simon. The world, and us, are better for your efforts. I love your books and messages. Stay strong and keep on.

WHY makes sense. Starting with WHY--the notion, not the book's title--provides a greater depth of thinking when it comes to decision-making *before* deciding. In fact, I learned WHY isn't a decision at all, but a tool to ask myself. What is my natural inclination? Decisions then become a matter of deep-rooted personality. This book is inspiring. It is reasonable. I have found myself with a fresh perspective on my day-to-day, and a checkbox towards where I'm going. Read for yourself or give as a gift. You won't go wrong with Starting With Why.

4 out of 5 stars. This book did a great job of explaining the importance of starting with why (your clarity of purpose) but I was a little disappointed that it did not get more practical with the process of discovering or rediscovering your why when it is fuzzy or unclear. It had a lot of stories using real world examples of organizations who started with why and who didn't. Overall, I'd say it is a great book, but I got as much out of his TED talk as I did the book. I was hoping the book would be more practical instead of anecdotal.

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A Must Read. If you have ever asked why great leaders are successful, Simon goes into detail about how MLK, Jobs, Gates, Walton, Kennedy and others create a following.

Start with Why. Concise! Informative! Inspiring!

Indeed Genius.. This book indeed is genius. I wish all books I spent money on were so useful, true and a pleasure to read.

Great Book. This one of great book I have read own finding your own voice and understanding the why of your business

Inspiring Hope. At 2am in the morning after I first listened to Simons speech on TED I wrote my mission statement for my company. My company is not just a success but it changes people's lives. Why? Inspiring Hope is why!!!

Boring. The book has some good points and i agree with what is said, but it keeps repeating it again and again and it gets boring. You just basically keep reading about Apple’s and Southwest’s WHY and how Dell and HP have lost their’s. The author keeps telling us how companies have lost their WHY’s, but i think he forgot his too.

It gets better the second time!. Fantastic book. Have read this book twice and it just gets better. Inspiring and motivating. A must read for everyone not just “leaders”.

Repetition Builds Habits.. It is highly repetitive. However, like any habit, it needs to be driven into one over and over to really leave its imprint. Push through and remember, this is about creating change in ourselves, one and done truly isn’t enough to make that really set in. The repetition helps you marinate in it, and for lasting change, that’s part of the point.

Repetitive, but Foundational. Look, this book is repetitive. It feels like Simon repeats the same phrase in every section of the book. However, this book made me reflect on the way that I approach my daily life. In business, in leadership, and in relationship building. And I believe that the repetition brings me back to remember why I even picked up the book in the first place. To find the inspiration to think differently. This book did that for me.

Good book hard read. This book is useful but it is not a quick read or a book that you read with passion. It’s purpose has value.

Why this is a great book. This book is so much more than mindful reason, it is about bone marrow deep purpose. I thoroughly enjoyed this read and discovered new insight and ability to really dig deeper for my Why. Simon Sinek’s golden circle and explanation of the biology of why is brilliantly brought forth in his book. A must read for anyone that desires to be driven by purpose rather than compulsion.

The best "business" book I've read. This book is profound. After getting an MBA and reading business literature for many, many years - I can say with certainty that this is the best book I've read. I put business in quotes, because it applies to your personal life as much as the business world. My whole perspective on my work and how I lead my organization has completely changed. I'm recommending this book to all my coworkers, friends and family.

Amazing Book. Such a simple idea with such Astounding results! This book is helping me to change my life and helping me towards helping to change the world. Simon Sinek and his team did an amazing job and I can’t wait to share my WHY with the World!

So repetitive I had to stop. The information is great but it is so repetitive I just can’t keep reading it. Save yourself the time and money. Everything you need to hear is in the 10 minute Ted Talk.

Terrible writing. This book starts with sentences whose logic doubles back on itself. It continues with raising points which have no conclusion. Of course, the author tops it all off with the writing style and prose of a three year old. Save your money.

Awesome. I read this book in the course of a week. Very great concepts and easily applied to nearly any industry or even personally.

Grateful. This is the most helpful book I've ever read for better understanding life, business and people. It has brought untold focus to my life, and inspiration for an eternity.

Start with Why. Loved this book, it kept me thinking and inspired me to stay connected to my why.

Game Changer. This book made me realize that the entire time I have been building my business my mind was always on the right track but I stayed with a followers mentality. Never did I think that if I shared why I felt the way I did about my industry would that it would truly show my authenticity. Being like everyone else but talking about how different I was would be enough. Having just finished the book only moments ago, I am ready to implement my why and be confidant in the reasons I started my business in the first place. Read this is a MUST if you want to be a game changer in your industry!!!

Start with Why. If you want to get a glimpse into inspired leadership you should read this book. Simon understands what it takes to impact others and inspire positive action. He has identified patterns in the behavior of brands that are able to elicit cult like loyalty. His walk through the lives of Steve Jobs, The Wright brothers, and Martin Luther King are illustrative of his points. We are reminded that if we are to move crowds, "Why" is the key.

Great book! Inspiring!. This books makes you think about why you are doing what you do and gives it meaning.

Interesting concept, GREAT READ!. The book is literally as the title reads. The author not only explains what it means to lead with why but also it’s purpose. Very deep especially the last chapter with the story of the runner. If your at a point I life where you don’t know where to go next definitely read this.

Inspirational. An absolute must read. This book has changed my life both professionaly and personally. It helped me clarify my purpose when things where very foggy in my life.

Motivating. Great read!! Don't you want to know your why?

Meh. Pretty good book. Like most of these, the author makes his point quickly, and then proceeds to beat his point into the ground. Ad nauseam. It’s been a long time since I read a business book that page after page I found some enthralling useful advice. After I read this book, that statement still holds true.

Inspiration to inspire yourself. As a huge Sinek fan, this book has made it’s way deep into my soul. I read this book with a sidenote and highlighter always reflecting on who/how this could benefit me or someone I know. It is incredibly insightful and inspiring. Thank you Simon for another little window into your wonderful mind.

So repetitive I can’t finish it. This is the most poorly written book I think I’ve ever read. He repeats the same examples, ideas, and even exact sentences over and over and over and over and over. Save your time. Listen to the TED talk.

Repetitive and unfocused. In the movie "There Will Be Blood," Daniel Plainview, a super successful independent oil prospector clearly states at the end of the film after building an enormously wealthy empire, "I don't like explaining myself." Although the super successful in our world have a clear purpose and direction, they have a lot of trouble articulating why it is they do the things they do. Some of them don't even really know how they do it. They are blessed with an internal compass and drive. Their gift is not something than can be analyzed by the neocortex and distilled into a formula and plastered into a book. This book is merely an analysis that could've been summarized into 10 pages, and instead turned into bloat. It's like asking Pavarotti, "Teach me to sing like you." He can't. I wasted my time and money on this one; it was recommended by a friend. The TED Talk by itself is enough. Simon says: You need a reason "why" for everything you do in life. That's ridiculous. Although looking backwards, it can be easy to rationalize a why, going forwards it can be a handicap and prevent you from venturing into the unknown. My child played with a grasshopper for an hour the other day for no other reason than that she liked it. Simon doesn't say: How to actually find your "why." All this talk about how important it is to start with why, then absolutely no mention over hundreds of pages on actually how to find it. Simon assumes: The great leaders knew their why and could articulate it. Simon says some good stuff: The Golden Circle is a great metaphor for how some have succeeded, and the parallel to the layers of the brain is also interesting, albeit incomplete. Sinek poses three layers of the circle to only two layers of the brain. Simon says: The same thing over and over and over and over and over and over and over again. This book could have been shortened into three tight chapters at the most. He makes some really great points about when the why is missing, all starts to unravel. This is the genius of the book, but again... waaaay to redundant.

Only exciting if are interested in Product Development. This book really does not have any information about leading people. It’s all about building products and is super repetitive. Like I get it bro, TiVo sucked. .

Life changing. Strongly resonated with my thought process. Very inspirational and helped me grasp at ideas which I was not able to put into words. Has helped me tremendously personally and professionally. I agree, WHY is a movement and the more we spread it, we will change the world for the best.

Just wonderful!. .

Good book. I am in page 110 so far really informative and interesting

If you believe in inspiring, then you MUST read this book!. This is a book about inspiring and getting inspired. It's not a business book, but it will help you with your business. It's not a self-help book, but it will help you with your life. It will help you understand yourself and the organizations you're involved in, in a deep and still simple way. If you believe in inspiring and you are (or want to be) and inspiring leader, you should definitely read this book.

Inspiring!. I read this book in a little under three days. From the moment I picked it up to the moment I put it down, it hit home on all of the questions I always had in my head about leadership and why some ideas take off while others don't. I loved the simplicity of the concept of the golden circle and its attributes. I've been in marketing and leadership roles the bulk of my career and I can agree that the golden rule makes sense.

Trite, cliche, and stereotypical. The idea of "Start with Why" is good. It is important to have a set of beliefs that dictates the way you live and the way you conduct life. The book itself, sadly, is terrible. Simon's writing is wrought with cliches. He presents his idea as if it were some new revelation that will change the world, when in fact, the core idea of "Start with Why" is as old as time. He picks the most stereotypical examples of success in history and uses his idea as an oversimplified explaination of the sucess. I only took a handful of basic business classes in college yet I feel like this book taught me nothing I didn't already know. This book was a waste of money.

You must stop everything and read this book.. The one and the only book which explains the real meaning of life and business. Your life is incomplete without this book. It is on elf the fascinating books I have read in my life. Well done! Harpreet Singh MD

Sinek is Why. Simon does an amazing job at being able to inspire his audience that want to make a difference in the world. He does this by bringing us to our simplest and most innocent of questions; why. I remember being that "why" child. We asked why about everything in our world once we learned how to speak. We must continue to ask why as adults. These why questions are our beacon. Once we ask why, all the obstacles become meaningless. Simon reminds us of this fact by breaking it down with his simple concept of the golden circle. My own personal objectives in my business and in my life became clear and simple. Life seemed easier and more fun. Money no longer became a focus and measure of my customers' smiles became the metrics. That's for the inspiration, Simon.

A bit Repetitive. We get it: WHY is important. It was repeated over & over with supporting evidence then abruptly drops you off the Cliff of What Now? Some practical advise & strategy on identifying our core “why” would be useful. I was left hanging, wanting assistance or guidance on my journey down the discovery path.

Start with Why. This is one of the best books I have read in a long time. Very inspiring and about much more than just business. There are so many lessons to be learned from it that touch upon life in general, attitude and outlook that in turn affect how business should be conducted on a human level and free from corporate speak. A must read for anyone, entrepreneur or major CEO, especially the latter! Joe Buhler Buhlerworks

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Wow.. This book registered so easily in my brain. Very easy to comprehend but very very rich in wisdom. Give it a try.

“Because I said so,” does not inspire anyone. Just a few pages into this book, I was immediately brought back to my childhood. I had the type of parents who very much managed the family using a top-down approach. If I asked why I had to do something, often times, the answer I got was "Because I said so!" I was not too fond of that answer then, and I'm even less thrilled with that answer today, regardless of the context. A relatively large number of my past bosses answered me in this way; emphasis on past. Start With Why: How Great Leaders Inspire Everyone To Take Action, by Simon Sinek, shows you that "because I said so" is never an acceptable answer. While the industry places this book in the business genre, it could easily fit into the self-improvement section. Admittedly, this book does focus on business and shows us how, for some companies, the "why" is simply "because." Worse still, some companies have no idea why they do what they do. But, conversely, great leaders, and by extension, great companies, start by defining why they exist. From there, they tell you how they operate and only then tell you what they produce. Sinek uses numerous examples, and the point comes across very clearly. He references Master political speakers like Martin Luther King Jr and inspirational entrepreneurs like Steve Jobs. Sinek gives us the "golden circle," a template to help us explain why we do what we do, how we do what we do, and finally what we do. He describes how our brains have evolved such that the part of the brain that controls language, reasoning, and motor skills does not control behaviour. As such, telling people what we do and how we do it has no real bearing on their behaviour. "People do not buy what we do; they buy why we do it." But, of course, the most interesting realization here is that many people do not know why they do what they do. Sinek has researched this book well, and the examples are plentiful. Some may even say there are too many examples, but in fairness, this book is a quick read, so there is no actual harm in having that many examples. Simon Sinek is an exceptional speaker, and the over 8 million views on his TEDx Talk attests to that. So if there is any negative to this book, it’s that the author is writing rather than speaking. I couldn't help thinking of the TEDx Talk as I read the book and wishing that the writing was as inspired. Honestly though, the writing is not bad, and if I had not seen the TEDx Talk, I probably wouldn't have anything negative to say. While this book aims to "inspire you to inspire others," it is also quite helpful in finding your own inspirations. As I mentioned above, this book is much more than a simple business book. In terms of achieving life balance, many people never ponder why they want to do something. When times get tough, you are likely to stop doing something challenging if you do not know why you are doing it. As such, this book may even help you keep your new year's resolutions. To me, it is both a solid business and self-improvement book.

Disappointing. Some of the concepts are good, but I found the writing very repetitive and shallow, not a lot of research or great examples of real companies problems and how the "why" helped fixing them. I fell asleep every time I tried to read this book and still didn't finish reading it. Just very disappointed.

Inspiring and encouraging. This is such an inspiring and encountering book. Simon has challenged me to always start with why for all my convictions. Very eye opening and definitely learnt alot from him!

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Summary of Start with Why by Simon Sinek

The Start with Why book written by Simon Sinek was published on 29 October 2009, Thursday in the Management & Leadership category. A total of 1,137 readers of the book gave the book 4.5 points out of 5.

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