Tipping the Culture Book Reviews
Tipping the Culture by Patricia Martin Book Summary
Millennials are the future. But using marketing messages and tactics from the past to reach them might mean that your organization will not be around to see them join your ranks. For a performing arts presenter, it is especially vexing, because the very conventions of the experience you offer can conflict with the mind-sets of Millennials. To address the challenge of attracting Millennials, especially those between the ages of 22 and 30, Steppenwolf Theatre Company tapped author and culture analyst Patricia Martin to research ways that other successful brands were making themselves relevant to young cultural consumers. This short guide delivers the on-the-ground experience from that research.
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| Book Name | Tipping the Culture |
| Genre | Performing Arts |
| Author | Patricia Martin |
| Published | 30 November 2010, Tuesday |
| Language | English |
| E-Book Size | 54.05 KB |
Tipping the Culture (Patricia Martin) Book Reviews 2024
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| Download Link | Book Format |
| tipping-the-culture-ebook.pdf | |
| tipping-the-culture-ebook.epub | EPUB |
| tipping-the-culture-ebook.kindle | KINDLE |
Tipping the Culture E-book (PDF, PUB, KINDLE) Download
Tipping the Culture ebook tipping-the-culture (54.05 KB) download new links will be update!
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Summary of Tipping the Culture by Patricia Martin
The Tipping the Culture book written by Patricia Martin was published on 30 November 2010, Tuesday in the Performing Arts category. A total of 72 readers of the book gave the book 0 points out of 5.
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