Content Strategy for the Web Book Reviews

AUTHOR
Kristina Halvorson & Melissa Rach
SCORE
4.5
TOTAL RATINGS
64

Content Strategy for the Web by Kristina Halvorson & Melissa Rach Book Summary

FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS

BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. How can you realize the value of content while planning for its long-term success?

For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to:

Understand content strategy and its business value Discover the processes and people behind a successful content strategy Make smarter, achievable decisions about what content to create and how Find out how to build a business case for content strategy With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.

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Book Name Content Strategy for the Web
Genre Internet
Published
Language English
E-Book Size 5.34 MB

Content Strategy for the Web (Kristina Halvorson & Melissa Rach) Book Reviews 2024

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Content Strategy for the Web E-book (PDF, PUB, KINDLE) Download

Content Strategy for the Web ebook content-strategy-for-the-web-2nd-edition (5.34 MB) download new links will be update!

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Summary of Content Strategy for the Web by Kristina Halvorson & Melissa Rach

The Content Strategy for the Web book written by Kristina Halvorson & Melissa Rach was published on 28 February 2012, Tuesday in the Internet category. A total of 64 readers of the book gave the book 4.5 points out of 5.

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