Brand Success Book Reviews

AUTHOR
Matt Haig
SCORE
0
TOTAL RATINGS
194

Brand Success by Matt Haig Book Summary

Brand success = business success. A simple equation, but identifying those winning qualities is not easy. To achieve this goal, Brand Success applies a range of criteria including financial success, longevity, technological advancement, new product development, work place revolution and mass communication, to form an effective brand strategy. The result is a comprehensive, entertaining and illuminating book, featuring case studies from global brands such as adidas and Zippo, providing a gallery of some of the world's best-known brands with rare insight into the secret behind their success.

With comment from brand managers, psychologists, academics and other experts, Brand Success is a invaluable resource for brand managers, marketers and students alike, to truly understand what makes a brand successful.

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Book Name Brand Success
Genre Marketing & Sales
Published
Language English
E-Book Size 1.09 MB

Brand Success (Matt Haig) Book Reviews 2024

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Brand Success E-book (PDF, PUB, KINDLE) Download

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Other Books from Matt Haig
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The Girl Who Saved Christmas 5/5 6 $8.99
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Samuel Blink and the Forbidden Forest 4.5/5 28 $7.99
The Life Impossible 0/5 0 Pre-Order

Summary of Brand Success by Matt Haig

The Brand Success book written by Matt Haig was published on 03 May 2011, Tuesday in the Marketing & Sales category. A total of 194 readers of the book gave the book 0 points out of 5.

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