The Social Economy: Unlocking Value and Productivity Through Social Technologies Book Reviews
The Social Economy: Unlocking Value and Productivity Through Social Technologies by McKinsey Global Institute, Michael Chui, James Manyika, Jacques Bughin, Richard Dobbs, Charles Roxburgh, Hugo Sarrazin, Geoffrey Sands & Magdalena Westergren Book Summary
In just a few years, the “social” phenomenon has swept the globe, drawing more than 1.5 billion people into online social communities. One in five hours spent using the Internet is used to socialize, share information and content, and connect to communities of shared interest. More than two-thirds of corporations report using social technologies in their business, and consumer-facing companies are finding new ways to connect with consumers and generate rich new insights for product development and marketing purposes. In this report, the McKinsey Global Institute analyzes the potential economic impact of social technologies. Based on in-depth analyses of how social technology can be used in five economic sectors (four commercial sectors, plus the social sector), MGI has identified a series of value “levers” that can be applied across the value chain and within and across enterprises.
Book Name | The Social Economy: Unlocking Value and Productivity Through Social Technologies |
Genre | Economics |
Author | McKinsey Global Institute, Michael Chui, James Manyika, Jacques Bughin, Richard Dobbs, Charles Roxburgh, Hugo Sarrazin, Geoffrey Sands & Magdalena Westergren |
Published | 26 July 2012, Thursday |
Language | English |
E-Book Size | 12.68 MB |
The Social Economy: Unlocking Value and Productivity Through Social Technologies (McKinsey Global Institute, Michael Chui, James Manyika, Jacques Bughin, Richard Dobbs, Charles Roxburgh, Hugo Sarrazin, Geoffrey Sands & Magdalena Westergren) Book Reviews 2024
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Summary of The Social Economy: Unlocking Value and Productivity Through Social Technologies by McKinsey Global Institute, Michael Chui, James Manyika, Jacques Bughin, Richard Dobbs, Charles Roxburgh, Hugo Sarrazin, Geoffrey Sands & Magdalena Westergren
The The Social Economy: Unlocking Value and Productivity Through Social Technologies book written by McKinsey Global Institute, Michael Chui, James Manyika, Jacques Bughin, Richard Dobbs, Charles Roxburgh, Hugo Sarrazin, Geoffrey Sands & Magdalena Westergren was published on 26 July 2012, Thursday in the Economics category. A total of 140 readers of the book gave the book 0 points out of 5.
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McKinsey Global Institute, Michael Chui, James Manyika, Jacques Bughin, Richard Dobbs, Charles Roxburgh, Hugo Sarrazin, Geoffrey Sands & Magdalena Westergren - The Social Economy: Unlocking Value and Productivity Through Social Technologies Discussions & Comments
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