Summary of the Book: Why We Buy - The Science of Shopping by Paco Underhill Book Reviews
Summary of the Book: Why We Buy - The Science of Shopping by Paco Underhill by Jaya Jha Book Summary
Summary of the famous book Why We Buy Buy - The Science of Shopping by Paco Underhill
In the book Why We Buy, author Paco Underhill shares the learnings from the research studies conducted by his company Environsell. The company attempts to understand and learn about the shopping behavior of customers by observing actual shoppers at the stores. The company has people called ‘trackers’ who follow and record every action of customers in the stores. These people are trained to observe the smallest detail without being noticed by the shoppers. The success of their invisibility is evident from their experience of having observed people who have shoplifted, obviously not knowing that they were being watched! They also videotape the various locations on the shop and analyze them later with the same purpose of deciphering how and why people shop.
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| Book Name | Summary of the Book: Why We Buy - The Science of Shopping by Paco Underhill |
| Genre | Study Aids |
| Author | Jaya Jha |
| Published | 15 August 2012, Wednesday |
| Language | English |
| E-Book Size | 173.25 KB |
Summary of the Book: Why We Buy - The Science of Shopping by Paco Underhill (Jaya Jha) Book Reviews 2024
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| Download Link | Book Format |
| summary-of-the-book-why-we-buy-the-scien-ebook.pdf | |
| summary-of-the-book-why-we-buy-the-scien-ebook.epub | EPUB |
| summary-of-the-book-why-we-buy-the-scien-ebook.kindle | KINDLE |
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Summary of the Book: Why We Buy - The Science of Shopping by Paco Underhill ebook summary-of-the-book-why-we-buy-the-scien (173.25 KB) download new links will be update!
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Summary of Summary of the Book: Why We Buy - The Science of Shopping by Paco Underhill by Jaya Jha
The Summary of the Book: Why We Buy - The Science of Shopping by Paco Underhill book written by Jaya Jha was published on 15 August 2012, Wednesday in the Study Aids category. A total of 142 readers of the book gave the book 0 points out of 5.
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