Unleashing the Ideavirus Book Reviews
Unleashing the Ideavirus by Seth Godin & Malcolm Gladwell Book Summary
The book that sparked a marketing revolution.
"This is a subversive book. It says that the marketer is not--and ought not to be--at the center of successful marketing. The customer should be. Are you ready for that?" --From the Foreword by Malcolm Gladwell, author of The Tipping Point.
Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, Seth Godin argues that the information can spread most effectively from customer to customer, rather than from business to customer. Godin calls this powerful customer-to-customer dialogue the ideavirus, and cheerfully eggs marketers on to create an environment where their ideas can replicate and spread.
In lively detail, Godin looks at the ways companies such as PayPal, Hotmail, GeoCities, even Volkswagen have successfully launched ideaviruses. He offers a "recipe" for creating your own ideavirus, identifies the key factors in the successful spread of an ideavirus (powerful sneezers, hives, a clear vector, a smooth, friction-free transmission), and shows how any business, large or small, can use ideavirus marketing to succeed in a world that just doesn't want to hear it anymore from the traditional marketers.
Book Name | Unleashing the Ideavirus |
Genre | Marketing & Sales |
Author | Seth Godin & Malcolm Gladwell |
Published | 01 November 2001, Thursday |
Language | English |
E-Book Size | 7.01 MB |
Unleashing the Ideavirus (Seth Godin & Malcolm Gladwell) Book Reviews 2024
We transfer money over €4 billion every month. We enable individual and business accounts to save 4 million Euros on bank transfer fees. Want to send free money abroad or transfer money abroad for free? Free international money transfer!
Did you know that you can earn 25 USD from our site just by registering? Get $25 for free by joining Payoneer!
Download Link | Book Format |
unleashing-the-ideavirus-ebook.pdf | |
unleashing-the-ideavirus-ebook.epub | EPUB |
unleashing-the-ideavirus-ebook.kindle | KINDLE |
Unleashing the Ideavirus E-book (PDF, PUB, KINDLE) Download
Unleashing the Ideavirus ebook unleashing-the-ideavirus (7.01 MB) download new links will be update!
Unleashing the Ideavirus Similar Books
Book Name | Score | Reviews | Price |
10 Ways to Make Money in a Free World | 3.5/5 | 38 | Free |
The Psychology of Selling | 4.5/5 | 172 | $12.99 |
Affiliate Marketing Field Guide | 4.5/5 | 10 | Free |
Purple Cow, New Edition | 4.5/5 | 192 | $13.99 |
A Taste of Irrationality | 4/5 | 352 | Free |
Enhance sleep, vision, cognition, flexibility, energy, long-range health and more. Performance Lab CORE Formulas support all aspects of human performance, across all walks of life. Boosts work performance and productivity with nootropics for focus, multitasking under stress, creative problem-solving and more.
Book Name | Score | Reviews | Price |
Tribes | 4/5 | 294 | $12.99 |
Linchpin | 4.5/5 | 275 | $11.99 |
Permission Marketing | 4/5 | 30 | $11.99 |
Survival Is Not Enough | 0/5 | 0 | $14.99 |
The Practice | 4.5/5 | 62 | $11.99 |
Summary of Unleashing the Ideavirus by Seth Godin & Malcolm Gladwell
The Unleashing the Ideavirus book written by Seth Godin & Malcolm Gladwell was published on 01 November 2001, Thursday in the Marketing & Sales category. A total of 50 readers of the book gave the book 0 points out of 5.
Book Name | Author | Price |
The 10 YouTube Commandments | Matt Gielen | Free |
The Ultimate Guide to Agile Marketing in Display Ads | Flite Inc. | Free |
Email Marketing for the Busy Startup | Matt McNeill | Free |
Law Firm Marketing Editorial Style Guide | Berners Marketing | Free |
The Greatest Networker in the World | John Milton Fogg | Free |
Coinbase is the world's most trusted place to buy and sell cryptocurrency. Open an account today, and if you buy or sell $100 or more of crypto, you'll receive $10 worth of free Bitcoin!
Book Name | Author | Price |
To Sell Is Human | Daniel H. Pink | $4.99 |
They Ask, You Answer | Marcus Sheridan | $15.99 |
Sales Management. Simplified. | Mike Weinberg | $13.99 |
This Is Marketing | Seth Godin | $12.99 |
Pre-Suasion | Robert Cialdini | $14.99 |
Jasper is the generative AI platform for business that helps your team create content tailored for your brand 10X faster, wherever you work online.
Please wait! Unleashing the Ideavirus book comments loading...
Seth Godin & Malcolm Gladwell - Unleashing the Ideavirus Discussions & Comments
Have you read this book yet? What do you think about Unleashing the Ideavirus by Seth Godin & Malcolm Gladwell book? Ask the bookpedia.co community a question about Unleashing the Ideavirus!