La curva Book Reviews

AUTHOR
Nicholas Lovell
SCORE
0
TOTAL RATINGS
20

La curva by Nicholas Lovell Book Summary

 Un libro que explica los modelos de negocios del futuro • Destinado a convertirse en un clásico al estilo The long tail La Curva es una nueva forma de ver el mundo y hacer negocios. Durante la mayor parte del siglo pasado las empresas procuraban vender más y más de sus productos a un m ismo precio. Pero el futuro de los negocios consiste en la variación. Ofreciendo productos para todo tipo de consumidores y dejar que tus mayores fans gasten tanto como quieran en cosas que consideran valiosas Internet ayuda a establecer contacto directo con una audiencia global. La idea consiste en tener muchos freeloaders (que utilizan algunos de tus productos en forma gratuita) y convertirlos en superfans, dispuestos a gastar bastante por algo de mayor valor. La curva está rápidamente transformando los modelos de negocios culturales como la música, literatura o el cine y pronto también lo hará con los objetos que puedan ser impresos en 3D. Con historias reales de gente de distintos ámbitos, La curva nos muestra la nueva revolución del pensamiento empresarial.

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Book Name La curva
Genre Business & Personal Finance
Published
Language English
E-Book Size 2.92 MB

La curva (Nicholas Lovell) Book Reviews 2024

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Summary of La curva by Nicholas Lovell

The La curva book written by Nicholas Lovell was published on 19 May 2014, Monday in the Business & Personal Finance category. A total of 20 readers of the book gave the book 0 points out of 5.

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