Evaluating Public Relations Book Reviews
Evaluating Public Relations by Tom Watson & Paul Noble Book Summary
Operating under tight budget constraints and with an ever-increasing range of tools and technologies to choose from, PR professionals have never been under so much pressure to justify their decisions. Evaluating Public Relations advises PR practitioners at all levels on how to demonstrate clearly and objectively the impact that their work has to their clients and managers. The authors draw on both their practical and academic experience to discuss a diverse range of evaluation methods and strategies.
This fully updated edition of Evaluating Public Relations includes coverage and advice on the industry standards on PR measurement. Covering both theory and practice and containing case studies on Philips, Pepsi, St John Ambulance, Medicare and Westminster City Council, it is an essential handbook for both students and experienced practitioners.
Book Name | Evaluating Public Relations |
Genre | Marketing & Sales |
Author | Tom Watson & Paul Noble |
Published | 03 June 2014, Tuesday |
Language | English |
E-Book Size | 3.25 MB |
Evaluating Public Relations (Tom Watson & Paul Noble) Book Reviews 2024
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Download Link | Book Format |
evaluating-public-relations-ebook.pdf | |
evaluating-public-relations-ebook.epub | EPUB |
evaluating-public-relations-ebook.kindle | KINDLE |
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Summary of Evaluating Public Relations by Tom Watson & Paul Noble
The Evaluating Public Relations book written by Tom Watson & Paul Noble was published on 03 June 2014, Tuesday in the Marketing & Sales category. A total of 178 readers of the book gave the book 0 points out of 5.
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