Business Development For Dummies Book Reviews
Business Development For Dummies by Anna Kennedy Book Summary
Growing a small business requires more than just sales
Business Development For Dummies helps maximise the growth of small- or medium-sized businesses, with a step-by-step model for business development designed specifically for B2B or B2C service firms. By mapping business development to customer life cycle, this book helps owners and managers ensure a focus on growth through effective customer nurturing and management. It's not just sales! In-depth coverage also includes strategy, marketing, client management, and partnerships/alliances, helping you develop robust business practices that can be used every day. You'll learn how to structure, organise, and execute an effective development plan, with step-by-step expert guidance.
Realising that you can't just "hire a sales guy" and expect immediate results is one of the toughest lessons small business CEOs have to learn. Developing a business is about more than just gaining customers β it's about integrating every facet of your business in an overarching strategy that continually works toward growth. Business Development For Dummies provides a model, and teaches you what you need to know to make it work for your business.
Learn the core concepts of business development, and how it differs from sales Build a practical, step-by-step business development strategy Incorporate marketing, sales, and customer management in general planning Develop and implement a growth-enhancing partnership strategy
Recognising that business development is much more than just sales is the first important step to sustained growth. Development should be daily β not just when business starts to tail off, or you fall into a cycle of growth and regression. Plan for growth, and make it stick β Business Development For Dummies shows you how.
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| Book Name | Business Development For Dummies |
| Genre | Economics |
| Author | Anna Kennedy |
| Published | 04 February 2015, Wednesday |
| Language | English |
| E-Book Size | 4.01 MB |
Business Development For Dummies (Anna Kennedy) Book Reviews 2024
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| Download Link | Book Format |
| business-development-for-dummies-ebook.pdf | |
| business-development-for-dummies-ebook.epub | EPUB |
| business-development-for-dummies-ebook.kindle | KINDLE |
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Summary of Business Development For Dummies by Anna Kennedy
The Business Development For Dummies book written by Anna Kennedy was published on 04 February 2015, Wednesday in the Economics category. A total of 192 readers of the book gave the book 0 points out of 5.
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