Summary of Blue Ocean Strategy by W. Chan Kim and Renée A. Mauborgne: Includes Analysis (Unabridged) Audiobook Download
Summary of Blue Ocean Strategy by W. Chan Kim and Renée A. Mauborgne: Includes Analysis (Unabridged) by Instaread Audio Book Summary
Blue Ocean Strategy is the 2015 update to the classic business strategy text of the same name originally published in 2005. The text offers a practical handbook to business students and entrepreneurs who wish to rise above the fray of the competition, become pioneers in previously uncharted market territory, and gain access to impressive growth opportunities and an untapped customer base.
Most businesses make the mistake of focusing on their competitors when developing strategies. A "blue ocean" business, on the other hand, focuses on how to create new value for customers, the base of which may be people who are not yet customers of this business' core industry. The term blue ocean is derived from the idea that an area of unexplored market space is like the clear, blue waters of an undisturbed portion of ocean.
Please note: This is key takeaways and analysis of the book and not the original book.
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| MP3 Name | Summary of Blue Ocean Strategy by W. Chan Kim and Renée A. Mauborgne: Includes Analysis (Unabridged) |
| Genre | Business & Personal Finance |
| Author | Instaread |
| Published | 29 August 2016, Monday |
| Language | English |
| MP3 Size | 350 KB |
Download Summary of Blue Ocean Strategy by W. Chan Kim and Renée A. Mauborgne: Includes Analysis (Unabridged) MP3 Audio Files
Summary of Blue Ocean Strategy by W. Chan Kim and Renée A. Mauborgne: Includes Analysis (Unabridged) by Instaread 1148706946-summary-of-blue-ocean-strategy-by-w-chan.mp3 Listen & MP3 Download.
Summary of Blue Ocean Strategy by W. Chan Kim and Renée A. Mauborgne: Includes Analysis (Unabridged) (Instaread) Audiobook Reviews 2024
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