Contagious (Unabridged)

Contagious (Unabridged) by Jonah Berger AudioBook Summary

The New York Times bestseller that explains why certain products and ideas become popular.

“Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world.” —Daniel Gilbert, author of the bestseller Stumbling on Happiness

What makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral?

Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He’s studied why New York Times articles make the paper’s own Most E-mailed list, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children.

In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. Learn how a luxury steakhouse found popularity through the lowly cheesesteak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the most boring products there is: a blender.

Contagious provides specific, actionable techniques for helping information spread—for designing messages, advertisements, and content that people will share. Whether you’re a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.

Do you love Contagious (Unabridged) (Jonah Berger) audiobook? Please share!

Download Contagious (Unabridged) MP3 Audio Files

Contagious (Unabridged) by Jonah Berger Listen & MP3 Download.

Jonah Berger: Contagious (Unabridged) Audiobook Comments

Contagious (Unabridged) Reviews

TransferWise 💸5 star

Enjoy high maximum transfers into more than 20 currencies while saving up to 90% over local banks! The cheap, fast way to send money abroad. Free transfer up to 500 USD!

AirBNB 🎁5 star

Get $32 off on your first stay at travels. Claim your $32 Airbnb free credit by clicking here!

Do you want hide your ip address?Surf anonymously, prevent hackers from acquiring your IP address, send anonymous email, and encrypt your Internet connection. High speed, ultra secure, and easy to use. Instant setup.