15 Questions About Social Media Book Reviews
15 Questions About Social Media by Massimo Moruzzi Book Summary
#NOT a real book (Just a screed)
Does all the hype surrounding social media make sense?
Isn't it time that somebody tried to deconstruct all this b******t?
What are social media? Are they the same websites we used to call social networks? Why did we start calling them social media? What is social media marketing? Are companies doing it right? Does it make sense to send your website visitors to Twitter and Facebook?
Do people really want to "engage" with brands? Do companies really want to have "conversations" with their customers? What is the value of a Facebook "like"? What is "organic reach"? What happens now that the free lunch is over?
- - -
The 15 Questions:
1. What Are Social Networks?
2. What Are Social Media?
3. What Is Social Media Marketing?
4. Are Companies Doing It Right?
5. Why Are Companies Sending People Over to Social Media?
6. Does It Make Sense?
7. Do People Really Want to Engage with Brands?
8. Do Companies Really Want to Engage with Their Customers?
9. Are Social Media Useful for Customer Service?
10. What Is the Value of a Facebook "Like"?
11. What Does "Earned Media" Mean?
12. What Is "Organic Reach"?
13. Is the Free Lunch Over?
14. What Happens Now?
15. What Is the Dumbest Social Media Stunt Ever?
- - -
Download it now: it's a smart 15 minutes' read.
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| Book Name | 15 Questions About Social Media |
| Genre | Marketing & Sales |
| Author | Massimo Moruzzi |
| Published | 14 January 2016, Thursday |
| Language | English |
| E-Book Size | 812.03 KB |
15 Questions About Social Media (Massimo Moruzzi) Book Reviews 2024
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| Download Link | Book Format |
| 15-questions-about-social-media-ebook.pdf | |
| 15-questions-about-social-media-ebook.epub | EPUB |
| 15-questions-about-social-media-ebook.kindle | KINDLE |
15 Questions About Social Media E-book (PDF, PUB, KINDLE) Download
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Summary of 15 Questions About Social Media by Massimo Moruzzi
The 15 Questions About Social Media book written by Massimo Moruzzi was published on 14 January 2016, Thursday in the Marketing & Sales category. A total of 164 readers of the book gave the book 0 points out of 5.
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