Never Use Futura Book Reviews
Never Use Futura by Douglas Thomas Book Summary
It's everywhere, including the moon (on the commemorative plaque left by Apollo 11 astronauts), Nike sneakers, the artworks of Barbara Kruger, Ed Ruscha, and Jenny Holzer, 2001: A Space Odyssey credits, Domino's Pizza boxes, Absolut Vodka bottles, and Red Bull cans. Richard Nixon used it for his presidential campaign, as did Hillary Clinton. Indeed, Futura is one of the most used fonts in the world today—the typeface of modern design—more so even than Helvetica. This fascinating book explores the cultural history and uses of a face that's so common you might not notice, until you start looking, and then you can't escape it. Douglas Thomas traces Futura from its Bauhaus-inspired origin in Paul Renner's 1924 design, to its current role as the go-to choice for corporate work, logos, motion pictures, and advertisements. Never Use Futura is illuminating, sometimes playful, reading, not just for type nerds, but for anyone interested in how typefaces are used, take on meaning, and become a language of their own.
Book Name | Never Use Futura |
Genre | Design |
Author | Douglas Thomas |
Published | 31 October 2017, Tuesday |
Language | English |
E-Book Size | 23.83 MB |
Never Use Futura (Douglas Thomas) Book Reviews 2024
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Summary of Never Use Futura by Douglas Thomas
The Never Use Futura book written by Douglas Thomas was published on 31 October 2017, Tuesday in the Design category. A total of 173 readers of the book gave the book 4.5 points out of 5.
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