This Is Marketing Book Reviews
This Is Marketing by Seth Godin Book Summary
#1 Wall Street Journal Bestseller
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A game-changing approach to marketing, sales, and advertising.
Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip.
Now, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation.
Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels.
No matter what your product or service, this book will help you reframe how it's presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you:
* How to build trust and permission with your target market.
* The art of positioning--deciding not only who it's for, but who it's not for.
* Why the best way to achieve your goals is to help others become who they want to be.
* Why the old approaches to advertising and branding no longer work.
* The surprising role of tension in any decision to buy (or not).
* How marketing is at its core about the stories we tell ourselves about our social status.
You can do work that matters for people who care. This book shows you the way.
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| Book Name | This Is Marketing |
| Genre | Marketing & Sales |
| Author | Seth Godin |
| Published | 13 November 2018, Tuesday |
| Language | English |
| E-Book Size | 3.52 MB |
This Is Marketing (Seth Godin) Book Reviews 2024
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This is Marketing. Cool
High signal to noise. Read slow. Rereading will yield nonlinear returns. Seth is smart enough to say it simply. If you donāt get it you donāt have the right mental models everyone else does.
Absolutely AMAZING butā¦. I love this book. It could be one of the best marketing books ever written. But I still give it 4 starsā¦ (although it does deserve another half star). The proposition that all (or almost all) of the decisions we make are based on status canāt be true. Sure some people can make decisions solely based on status but what if the best decisions we make never are? What if we were to market to that part of humans, the non selfish part? Would this work better? Idk..
Amazing. This is the Bible for marketing!
Excellent book. Great read for a marketing professional, serial entrepreneur or college student. No matter your background, this book will teach you the essence behind being a great marketer and the main / deepest drivers of a customerās purchase decision.
Handbook for every marketer!. The book is filled with aha moments of regular marketing strategies and guides us how to make them extraordinary! Itās a must have book for every marketers.
This is hardly a book. This isnāt a book. Itās a cluster of thoughts and ideas and understandings that you wont get much out of
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| this-is-marketing-ebook.pdf | |
| this-is-marketing-ebook.epub | EPUB |
| this-is-marketing-ebook.kindle | KINDLE |
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This Is Marketing ebook this-is-marketing (3.52 MB) download new links will be update!
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Summary of This Is Marketing by Seth Godin
The This Is Marketing book written by Seth Godin was published on 13 November 2018, Tuesday in the Marketing & Sales category. A total of 201 readers of the book gave the book 4.5 points out of 5.
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