Newsletter Ninja: How to Become an Author Mailing List Expert Book Reviews

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Takes theory and adds plenty of nuts and bolts. I’ve been reading so much about how, as an author, I need to have a newsletter/mailing list, and I’ve been stumbling so long, I wasn’t sure it wasn’t an utter waste of time, but with this book, Labrecque adds real world examples and actual items to do, including the single most important part: what do you write about? And it ain’t you, newsletter writer. It’s about things that subscribers dig. Great practical advice to, finally, make mailing-list theory actionable. (Got three in the works right now, another lesson I learned: different audiences=different desires—so SPLIT the LISTS! Deliver different content.)

Possibly the most useful book I’ve bought all year. This book is fantastic. I’m a veteran self-published author who writes full time and supports my family entirely with my book sales, so I’ve seen a lot and done a lot, and like Mr. Gaughran admits in the introduction, I’ve also done just about everything wrong with my my mailing list. So, after watching a podcast in which Ms. Lebrecque was a guest speaker, I bought her book. Smart move on my part. This is easily one of the most useful books I’ve come across. Ms. Labrecque’s writing style is engaging, and the points she makes are totally logical. She also provides a great list of things we authors need to do along with explaining why it’s important. I’ve just started applying her practices over the last couple of newsletters I’ve sent and also in revamping my automated on-boarding sequence, and I’m already seeing increased engagement. Do yourself a favor. Buy this book. Read it cover to cover… and then apply what’s in it. You won’t be sorry.

Acceptable for beginners only. It’s overly conceptual and there’s a lack of discrete, “crispy” behaviors that you might actually use. Nothing amazing here! Besides that which cannot be repeated too often: build relationships with your true fans. This matters more than money. Time and reputation cannot be replenished. Just read Ryan Deiss’ Invisible Selling Machine if you need to learn email marketing in a less noisy way.

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