Competition Demystified Book Reviews
Competition Demystified by Bruce C. Greenwald & Judd Kahn Book Summary
Bruce Greenwald, one of the nation's leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, Greenwald and his coauthor, Judd Kahn, offer an easy-to-follow method for understanding the competitive structure of your industry and developing an appropriate strategy for your specific position.
Over the last two decades, the conventional approach to strategy has become frustratingly complex. It's easy to get lost in a sophisticated model of your competitors, suppliers, buyers, substitutes, and other players, while losing sight of the big question: Are there barriers to entry that allow you to do things that other firms cannot?
Book Name | Competition Demystified |
Genre | Management & Leadership |
Author | Bruce C. Greenwald & Judd Kahn |
Published | 18 August 2005, Thursday |
Language | English |
E-Book Size | 3.51 MB |
Competition Demystified (Bruce C. Greenwald & Judd Kahn) Book Reviews 2024
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Summary of Competition Demystified by Bruce C. Greenwald & Judd Kahn
The Competition Demystified book written by Bruce C. Greenwald & Judd Kahn was published on 18 August 2005, Thursday in the Management & Leadership category. A total of 144 readers of the book gave the book 4.5 points out of 5.
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