Markenbibel Book Reviews
Markenbibel by Bernd Kreutz Book Summary
Die spektakuläre Karriere, die der Begriff MARKE in den letzten Jahren gemacht hat, offenbart, wie Skrupellose mit Hilflosen auf Kosten von Ahnungslosen Geschäfte machen können. Als frei verfügbares und einfach vermarktbares Wort zunächst nur von cleveren Unternehmensberatern vereinnahmt, leben inzwischen ganze Berufszweige von dem Unfug, der im Namen der Marke und mit Hilfe von Massenmedien verbreitet wird. Nichts ist den selbsternannten Markenpredigern mehr heilig. Hitler? Eine Marke. SPD? Eine Marke. Berlin? Eine Marke. Deutschland? Eine Marke. Selbst Gott ist für manche bloß eine Marke im Wettbewerb von Lebenssinn-Anbietern. Seit dem Boom der New Economy versuchen Markenmissionare Unternehmensgründern einzureden, Produkte seien nichts, Marken hingegen alles. Die Markenbibel will diesen B******t kärchern und Unternehmensgründer ermutigen, eigenem Talent und Urteilsvermögen mehr zu vertrauen als so genannten Markenexperten.
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| Book Name | Markenbibel |
| Genre | Marketing & Sales |
| Author | Bernd Kreutz |
| Published | 17 February 2011, Thursday |
| Language | English |
| E-Book Size | 3.6 MB |
Markenbibel (Bernd Kreutz) Book Reviews 2024
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| Download Link | Book Format |
| markenbibel-ebook.pdf | |
| markenbibel-ebook.epub | EPUB |
| markenbibel-ebook.kindle | KINDLE |
Markenbibel E-book (PDF, PUB, KINDLE) Download
Markenbibel ebook markenbibel (3.6 MB) download new links will be update!
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Summary of Markenbibel by Bernd Kreutz
The Markenbibel book written by Bernd Kreutz was published on 17 February 2011, Thursday in the Marketing & Sales category. A total of 192 readers of the book gave the book 0 points out of 5.
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