Digital Marketing Fundamentals

  • Release Date:     ISBN: 609185743609182353
  • Genre: Industries & Professions     Publisher:
  • Print Length: pages     Language:

Digital Marketing Fundamentals Book Summary

The world isn’t just going digital, it’s already there... Full of potential and full of unknowns, a brand needs a plan when entering this new world.
A digital marketing plan doesn’t need to be complex, but it does need to be cohesive. A united brand with a united voice across these mediums is not a luxury―in today’s marketplace, it is a necessity. 
We are about to view concrete descriptions of  how video, social, mobile, and pay-per-click (PPC) marketing have become the pillars of a cohesive digital plan. Unlike the marketing channels of old (where a wide net was cast in hopes of catching customers) these digital opportunities provide reach and precision.



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