Eight principles of storytelling Book Reviews

AUTHOR
Landor Associates
SCORE
3.5
TOTAL RATINGS
72

Eight principles of storytelling by Landor Associates Book Summary

Storytelling exerts a strong, almost magical hold over the human psyche. Stories have the power to entertain us, touch our hearts, and illuminate the world we live in. A well-crafted, compelling brand story is an ideal way to get the word out, connect with an audience, and inspire loyalty. Apply these eight principles as you create a story that will help people remember your brand—and maybe even fall in love with it.

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Book Name Eight principles of storytelling
Genre Design
Published
Language English
E-Book Size 24.1 MB

Eight principles of storytelling (Landor Associates) Book Reviews 2024

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Summary of Eight principles of storytelling by Landor Associates

The Eight principles of storytelling book written by Landor Associates was published on 29 May 2014, Thursday in the Design category. A total of 72 readers of the book gave the book 3.5 points out of 5.

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