The Art of the Start 2.0 Book Reviews
The Art of the Start 2.0 by Guy Kawasaki & Lindsey Filby Book Summary
Fully revised and expanded for the first time in a decade, this is Guy Kawasaki's classic, bestselling guide to launching and making your new product, service, or idea a success.
Whether you're an aspiring entrepreneur, small-business owner, intrapreneur, or not-for-profit leader, there's no shortage of advice on topics such as innovating, recruiting, fund raising, and branding. In fact, there are so many books, articles, websites, blogs, webinars, and conferences that many startups get paralyzed, or they focus on the wrong priorities and go broke before they succeed.
The Art of the Start 2.0 solves that problem by distilling Guy Kawasaki's decades of experience as one of the most hardworking and irreverent strategists in the business world. Guy has totally overhauled this iconic, essential guide for anyone starting anything. It’s 64 percent longer than version 1.0 and features his latest insights and practical advice about social media, crowdfunding, cloud computing, and many other topics.
Guy understands the seismic changes in business over the last decade: Once-invulnerable market leaders are struggling. Many of the basics of getting established have become easier, cheaper, and more democratic. Business plans are no longer necessary. Social media has replaced PR and advertising as the key method of promotion. Crowdfunding is now a viable alternative to investors. The cloud makes basic infrastructure affordable for almost any new venture.
The Art of the Start 2.0 will show you how to effectively deploy all these new tools. And it will help you master the fundamental challenges that have not changed: building a strong team, creating an awesome product or service, and facing down your competition.
As Guy likes to say, “Entrepreneur is a state of mind, not a job title.” His book will help you make your crazy ideas stick, through an adventure that's more art than science – the art of the start.
Book Name | The Art of the Start 2.0 |
Genre | Small Business & Entrepreneurship |
Author | Guy Kawasaki & Lindsey Filby |
Published | 03 March 2015, Tuesday |
Language | English |
E-Book Size | 7.47 MB |
The Art of the Start 2.0 (Guy Kawasaki & Lindsey Filby) Book Reviews 2024
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textbook is textbook…. Typical textbook for starting your company…but so typical
Must read!!. As an early stage startup, the wisdom in this book is vital to keep you on track and away from all the sirens. Build a business, create a great product, & share it with the world. Quit thinking way way too much about fundraising. Must read.
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the-art-of-the-start-20-ebook.kindle | KINDLE |
The Art of the Start 2.0 E-book (PDF, PUB, KINDLE) Download
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Summary of The Art of the Start 2.0 by Guy Kawasaki & Lindsey Filby
The The Art of the Start 2.0 book written by Guy Kawasaki & Lindsey Filby was published on 03 March 2015, Tuesday in the Small Business & Entrepreneurship category. A total of 197 readers of the book gave the book 4 points out of 5.
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