Reseña de The AMA Handbook of Business Writing

The AMA Handbook of Business Writing de Kevin Wilson & Jennifer Wauson Resumen del Libro

This invaluable resource gives you quick, accessible guidelines to the entire writing process, from using correct grammar and style to formatting your document for clarity to writing effectively for a target audience. 

When it comes to writing, do you know how many businesspeople are just winging it? It clearly shows in sloppy grammar, incomprehensible language, poorly structured documents, shoddy research, and downright ugly formatting. Whether it's a simple business letter or a hefty annual report, poor writing looks bad for the organization, and it really looks bad for the person producing it.

This is a remarkably comprehensive reference---and remarkably easy to pinpoint the information you need to complete any writing project, such as:
annual reports,newsletters,press releases,business plans,grant proposals,training manuals,PowerPoint presentations,or any piece of formal correspondence.
The AMA Handbook of Business Writing is designed for businesspeople of every stripe, from marketing managers to human resources directors, from technical writers to public relations professionals, from administrative assistants to sales managers. This helpful guide is a complete A-to-Z reference on everything you need to produce top-quality documents.

Offering the expansive breadth of information found in The Chicago Manual of Style, but without the excessive detail and complexity, you'll find here more than 600 pages of instantly accessible, thoroughly useful information for getting any job done. With examples and cross-references throughout, The AMA Handbook of Business Writing is an indispensable desktop reference for every business professional.

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