Reseña de Branding Your Way To Success

Branding Your Way To Success de Richard Stephens Resumen del Libro

“When choices become vast, the only things that matter are brand names.”

Think of some top brands and you immediately know what they promise: McDonald’s, Coca Cola, Budweiser, Ford, Apple, Metlife. In another sense, a brand is a specific combination of logo, words, type font, design, colors, personality, price, service, etc. Think of Volvo, for instance, and your first thoughts are probably going to be something like “well built, comfortable, Swedish” and, most of all, “safety.”

A strong brand is a promise or bond with customers. People are loyal to brands that satisfy their expectations and deliver on its brand promise. It's important to spend time investing in researching, defining, and building your brand. Branding confirms credibility, motivates the buyer and concretes User Loyalty. Your brand resides within the hearts and minds of customers, clients, and prospects. The power of the brand to influence tastes and preferences is undeniable. Internet branding is one strategy that business owners can employ to establishing their position in the marketplace.

This book reveals a process to create a strong Brand Strategy so you can craft messages to connect with the right customers, make smart marketing decisions and save money, inspire customer loyalty, share a clear vision with partners and employees, and break away from the pack and grow your business.

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