Reseña de Enhance Inbound and Outbound Marketing with a Trusted Single View of the Customer
Enhance Inbound and Outbound Marketing with a Trusted Single View of the Customer de IBM Redbooks Resumen del Libro
IBM Campaign® and IBM Interact are critical components in an Enterprise Marketing Management (EMM) platform. They are the foundation for optimizing your marketing campaign effectiveness, marketing operations, and multi-channel marketing execution. However, the effectiveness of the marketing campaigns is highly dependent on the quality, accuracy, and completeness of the underlying customer information used by the EMM platform. IBM InfoSphere Master Data Management (MDM) is a trusted source of that complete, accurate, customer information. Using your master data as the basis for running marketing campaigns provides the best information available for the best possible return-on-investment for your marketing operations.
This IBM Redbooks® publication describes how master data about customers is extracted from an MDM hub and delivered through an "information supply chain" to your marketing data repository. This information supply chain includes capabilities such as data integration, metadata management, industry data models, and workload-optimized analytics appliance. The intent of this book is to give marketing organizations (both the business and IT functions for marketing) a blueprint for how to architect your EMM solution in a way that best takes advantage of your trusted master data.
- Enhance Inbound and Outbound Marketing with a Trusted Single View of the Customer Críticas de Libro (2024)
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Nombre del libro | Enhance Inbound and Outbound Marketing with a Trusted Single View of the Customer |
Género | Bases de datos |
Autor | IBM Redbooks |
Publicado | lunes, 2 de febrero de 2015 |
Idioma | Español |
Tamaño del e-libro | 4.13 MB |
Enhance Inbound and Outbound Marketing with a Trusted Single View of the Customer (IBM Redbooks) Análisis y Personajes
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Descarga de Enhance Inbound and Outbound Marketing with a Trusted Single View of the Customer E-Book
El libro Enhance Inbound and Outbound Marketing with a Trusted Single View of the Customer escrito por IBM Redbooks se publicó el lunes, 2 de febrero de 2015 en la categoría Bases de datos. Un total de 168 lectores del libro le dieron al libro 0 puntos sobre 5. Se actualizará el enlace de descarga del libro electrónico enhance inbound and outbound marketing with a trusted single view of the customer (4.13 MB)
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