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RadioShack (formerly written as Radio Shack) is an American electronics retailer founded in 1921. It was established as an amateur radio mail-order business centered in Boston, Massachusetts. Its parent company, Radio Shack Corporation, was purchased by Tandy Corporation in 1962, shifting its focus from radio equipment to hobbyist electronic components. At its peak in 1999, Tandy operated over 8,000 RadioShack stores in the United States, Mexico, the United Kingdom, Australia, and Canada. The 21st century proved to be a period of long decline. In February 2015, after years of management crises, poor worker relations, diminished revenue, and 11 consecutive quarterly losses, RadioShack was delisted from the New York Stock Exchange and subsequently filed for Chapter 11 bankruptcy. In May 2015, the company's assets, including the RadioShack brand name and related intellectual property, were purchased by General Wireless, a subsidiary of Standard General, for US$26.2 million. In March 2017, General Wireless and subsidiaries filed for bankruptcy, claiming that a store-within-a-store partnership with Sprint was not as profitable as expected. As a result, RadioShack shuttered several company-owned stores and announced plans to shift its business primarily online. RadioShack was acquired by Retail Ecommerce Ventures, a holding company owned by Alex Mehr and self-help influencer Tai Lopez, in November 2020. Currently, RadioShack operates primarily as an e-commerce website with a network of independently owned and franchised RadioShack stores, as well as a supplier of parts for HobbyTown USA. On March 2, 2023, Retail Ecommerce Ventures announced that it was mulling a possible bankruptcy filing. In May 2023 RadioShack was purchased by Unicomer Group, a company based in El Salvador. Unicomer Group is one of the largest franchisors of RadioShack, with stores based in El Salvador, Central America, South America, and the Caribbean. History The first 40 years The company was started as Radio Shack in 1921 by two brothers, Theodore and Milton Deutschmann, who wanted to provide equipment for the new field of amateur radio (also known as ham radio). The brothers opened a one-store retail and mail-order operation in the heart of downtown Boston at 46 Brattle Street. They chose the name "Radio Shack", which was the term for a small, wooden structure that housed a ship's radio equipment. The Deutschmanns thought the name was appropriate for a store that would supply the needs of radio officers aboard ships, as well as hams (amateur radio operators). The idea for the name came from an employee, Bill Halligan, who went on to form the Hallicrafters company. The term was already in use — and is to this day — by hams when referring to the location of their stations. The company issued its first catalog in 1939 as it entered the high-fidelity music market. In 1954, Radio Shack began selling its own private-label products under the brand name Realist, changing the brand name to Realistic after being sued by Stereo Realist. During the period the chain was based in Boston, it was commonly referred to disparagingly by its customers as "Nagasaki Hardware",, as much of the merchandise was sourced from Japan, then perceived as a source of low-quality, inexpensive parts. In 1959, the store moved its headquarters to 730 Commonwealth Avenue in Boston (across the street from Boston University's Marsh Chapel), with ambitious plans for further expansion.: 234  After expanding to nine stores plus an extensive mail-order business, the company fell on hard times in the early 1960s. Tandy Corporation Tandy Corporation, a leather goods corporation, was looking for other hobbyist-related businesses into which it could expand. Charles D. Tandy saw the potential of Radio Shack and retail consumer electronics, purchasing the company in 1962 for US$300,000. At the time of the Tandy Radio Shack & Leather 1962 acquisition, the Radio Shack chain was nearly bankrupt. Tandy's strategy was to appeal to hobbyists. It created small stores that were staffed by people who knew electronics, and sold mainly private brands. Tandy closed Radio Shack's unprofitable mail-order business, ended credit purchases and eliminated many top management positions, keeping the salespeople, merchandisers and advertisers. The number of items carried was cut from 40,000 to 2,500, as Tandy sought to "identify the 20% that represents 80% of the sales" and replace Radio Shack's handful of large stores with many "little holes in the wall", large numbers of rented locations which were easier to close and re-open elsewhere if one location didn't work out. Private-label brands from lower-cost manufacturers displaced name brands to raise Radio Shack profit margins; non-electronic lines from go-carts to musical instruments were abandoned entirely. Customer data from the former RadioShack mail-order business determined where Tandy would locate new stores. As an incentive for them to work long hours and remain profitable, store managers were required to take an ownership stake in their stores. In markets too small to support a company-owned Radio Shack store, the chain relied on independent dealers who carried the products as a sideline. Charles D. Tandy said "We’re not looking for the guy who wants to spend his entire paycheck on a sound system", instead seeking customers "looking to save money by buying cheaper goods and improving them through modifications and accessorizing", making it common among "nerds" and "kids aiming to excel at their science fairs". Charles D. Tandy, who had guided the firm through a period of growth in the 1960s and 1970s, died of a heart attack at age 60 in November 1978. In 1982, the breakup of the Bell System encouraged subscribers to own their own telephones instead of renting them from local phone companies; Radio Shack offered twenty models of home phones. Much of the Radio Shack line was manufactured in the company's own factories. By 1990/1991, Tandy was the world's biggest manufacturer of personal computers; its OEM manufacturing capacity was building hardware for Digital Equipment Corporation, GRiD, Olivetti, AST Computer, Panasonic, and others. The company manufactured everything from store fixtures to computer software to wire and cable, TV antennas, audio and videotape. At one point, Radio Shack was the world's largest electronics chain. In June 1991, Tandy closed or restructured its 200 Radio Shack Computer Centers, acquired Computer City, and attempted to shift its emphasis away from components and cables, toward mainstream consumer electronics. Tandy sold its computer manufacturing to AST Research in 1993, including the laptop computer Grid Systems Corporation which it had purchased in 1988. It sold the Memorex consumer recording trademarks to a Hong Kong firm, and divested most of its manufacturing divisions. House-brand products, which Radio Shack had long marked up heavily, were replaced with.... Discover the Avocado Mobile Inc popular books. Find the top 100 most popular Avocado Mobile Inc books.