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Hello Kitty (Japanese: ハロー・キティ, Hepburn: Harō Kiti), also known by her real name Kitty White (キティ・ホワイト, Kiti Howaito), is a fictional character created by Yuko Shimizu, currently designed by Yuko Yamaguchi, and owned by the Japanese company Sanrio. Sanrio depicts Hello Kitty as an anthropomorphized white cat with a red bow and no visible mouth. According to her backstory, she lives in a London suburb with her family, and is close to her twin sister Mimmy, who is depicted with a yellow bow.Hello Kitty was created in 1974 and the first item, a vinyl coin purse, was introduced in 1975. Originally, Hello Kitty was only marketed towards pre-teenage girls, but beginning in the 1990s, the brand found commercial success among teenage and adult consumers as well. Hello Kitty's popularity also grew with the emergence of kawaii (cute) culture. The brand went into decline in Japan after the 1990s, but continued to grow in the international market. By 2010 the character was worth $5 billion a year and The New York Times called her a "global marketing phenomenon." By 2014, when Hello Kitty was 40 years old, she was worth about $8 billion a year.UNICEF has appointed Hello Kitty children's ambassador and the Japanese government appointed her ambassador of tourism. There are Sanrio theme parks based on Hello Kitty: Harmonyland in Hiji, Ōita, Japan, Sanrio Puroland in Tama New Town, Tokyo, Japan, and Hello Kitty Shanghai Times in Shanghai, China. The Hello Kitty media franchise has grown to include a number of animated series targeted towards children, as well as several comics, animated films, video games, books, music albums and other media productions. A variety of products have featured the character over the years, like school supplies, clothing, accessories, and toys, along with other items. In 2008, there were over 50,000 different Hello Kitty branded products. Creation and design In 1962, Shintaro Tsuji, founder of Sanrio, began selling rubber sandals with flowers painted on them. Tsuji noted the profits gained by adding a cute design to the shoes and hired cartoonists to design cute characters for his merchandise. Hello Kitty was designed by Yuko Shimizu and was added to the lineup of early Sanrio characters in 1974.Hello Kitty was initially known only as "the white kitten with no name" (名前のない白い子猫). Shimizu got the name Kitty from Lewis Carroll's Through the Looking-Glass; during a scene early in the book, Alice plays with a cat she calls Kitty. Sanrio's motto is "social communication," and Tsuji wanted the brand name to reflect that by including a greeting. He first considered "Hi Kitty" before finally settling on "Hello Kitty," her current name. Sanrio decided to make Hello Kitty British because foreign countries, in particular Britain, were trendy in Japan at the time of Hello Kitty's creation. Sanrio already had several characters set in the US, and it wanted Hello Kitty to be different.In 1976 Setsuko Yonekubo temporarily took over as lead designer for Hello Kitty, after Shimizu left Sanrio. In 1980 Yuko Yamaguchi became lead designer and has remained in charge since. Yamaguchi has said that fashion, movies, and TV inspire her in creating new designs. New series involving Hello Kitty with different themed designs are released regularly, following current trends.Spokespeople for Sanrio have said that Hello Kitty has no mouth, as they want people to "project their feelings onto the character" and "be happy or sad together with Hello Kitty." Another explanation Sanrio has given for Hello Kitty's lack of a mouth is that she "speaks from the heart. She's Sanrio's ambassador to the world and isn't bound to any particular language." However, Yuko Yamaguchi has also said that "Kitty has a mouth" that is "hidden in the fur". Representatives for Sanrio have said that they see Hello Kitty as a symbol of friendship, which they hope she will foster between people across the world. There has been speculation that Hello Kitty has her origins in Maneki Neko, a traditional Japanese cat figurine. The name "Hello Kitty" is a back-translation of Maneki Neko, meaning "beckoning cat" in English. Despite this, no definitive statement supports that speculation. Hello Kitty has also instead been put forth as an early example of mukokuseki, a Japanese term meaning "stateless" or "nationless" in reference to characters lacking any identifiable national background. History and reception The character's first appearance on an item was in March 1975 on a vinyl coin purse sold in Japan, where she was pictured sitting between a bottle of milk and a goldfish bowl. She first appeared in the United States in 1976 when Sanrio opened a Gift Gate store in San Jose, California.Hello Kitty sold well immediately after her 1975 launch, and Sanrio's sales increased sevenfold. Due to Japan's growing economy, many Japanese children could afford to buy Hello Kitty products. Her popularity also grew with the emergence of kawaii culture, which embraces cuteness.UNICEF named Hello Kitty as children's ambassador to the United States in 1983, children's ambassador in Japan in 1994, and gave her the title of UNICEF Special Friend of Children in 2004, a title unique to her.Originally, Hello Kitty was only marketed towards a child and preteen audience. In the 1990s, the target market for Hello Kitty was broadened to include teenagers and adults as a retro brand. Marketing to those who could not get Hello Kitty merchandise as children, and those who fondly remember items they had, Sanrio began selling Hello Kitty branded products such as purses and laptops. The 1994–1996 Face series was the first to be designed specifically for mature consumers.The Hello Kitty brand rose to greater prominence internationally during the late 1990s. At that time, several celebrities, such as Mariah Carey, had adopted Hello Kitty as a fashion statement. New products featuring the character were made available in a large variety of American department stores. Hello Kitty's popularity in Japan peaked in the late 1990s when she was the country's top-grossing character. In 2002, Hello Kitty lost her place as the top-grossing character in Japan in the Character Databank popularity chart. In a 2010 survey, she was in third place behind Anpanman and Pikachu from Pokémon. In 2010, The New York Times attributed the character's relative decline in Japan to her biography not being "compelling enough to draw many fans." The newspaper later wrote that analysts called the characterization "weak," and that Hello Kitty not having a mouth has dampened her success as an animated TV character. According to Character Databank, Hello Kitty was the third highest-grossing character in Japan as of 2013. In 2019 and 2020, Character Databank ranked her fifth, and as of 2021 she was out of the top five.Overseas, her global popularity has increased over the years. According to Sanrio, Hello Kitty was appearing on 12,000 new products each year as of 1999. Beginning in.... Discover the Cozy Cat Parker popular books. Find the top 100 most popular Cozy Cat Parker books.