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H & M Hennes & Mauritz AB (abbreviated H&M) is a multinational clothing company based in Sweden. Its focus is fast-fashion clothing for men, women, teenagers, and children. As of November 2019, H&M operates in 74 countries with over 5,000 stores under the various company brands, with 126,000 full-time equivalent positions.H&M is the worlds second-largest international clothing retailer, behind Spain-based Inditex (parent company of Zara). H&M was founded by Erling Persson and its current CEO is Helena Helmersson. History The company was founded by Erling Persson in 1947, when he opened his first shop in Västerås, Sweden. The shop, called Hennes (Swedish for "hers"), exclusively sold women's clothing. A store was opened in Norway in 1964. In 1968, Persson acquired the hunting apparel retailer Mauritz Widforss in Stockholm, which led to the inclusion of a menswear collection in the product range and the name change to Hennes & Mauritz.The company was listed on the Stockholm Stock Exchange in 1974. Shortly after, in 1976, the first store outside Scandinavia opened in London. Internet retail H&M continued to expand in Europe and began to retail online in 1998 with the domain hm.com registered 1997, according to data available via Whois. Westward expansion The opening of its first U.S. store on 31 March 2000 on Fifth Avenue in New York City marked the start of its expansion outside of Europe. Home furnishings In 2008, the company announced in a press release that it would begin selling home furnishings. Initially distributed through the company's online catalog, these home furnishing items are now sold at H&M Home stores around the world. Other brands Concept stores, including COS, Weekday, Monki, and Cheap Monday, launched following H&M's expansion in Asia. In 2009 and 2010, brand consultancy Interbrand ranked H&M as the twenty-first most-valuable global brand, making it the highest-ranked retailer in their survey. Its worth was estimated at $12–16 billion. Store openings worldwide H&M operated 2,325 stores at the end of 2011. At the end of August 2012 they were operating 304 more stores, bringing the total to 2,629. In September 2013, the retailer opened its 3,000th store in Chengdu, China. COVID-19 In October 2020, H&M announced that they were planning to close 5% of their worldwide stores in 2021 as a result of the COVID-19 pandemic. Withdrawal from Russian market (2022) Along with hundreds of other global companies, H&M announced on 2 March 2022, an end to retail operations of its more than 150 stores in the Russian Federation, as a result of that country's invasion of Ukraine. H&M cited that it stands "with all the people who are suffering" in Ukraine as well as for "the safety of customers and colleagues" in Russia. Having recently expanded including via its Weekday and Other Stories formats, Russia was H&M's sixth-biggest market at the time, representing 4% of group sales in the fourth quarter of 2021. Models Kylie Minogue In 2007, H&M and Kylie Minogue launched a design in Shanghai, China. Lana Del Rey Lana Del Rey was the face of their 2012 global summer collection music video, in which she also sang a cover of "Blue Velvet" as a tribute to filmmaker David Lynch, who she has said impacted her work. Beyoncé In May 2013 Beyoncé was the face of H&M for her campaign, "Mrs. Carter in H&M," which drew heavily upon Knowles' personal style. The singer also included the track "Standing on the Sun" from her fifth studio album as the campaign soundtrack. Designers Karl Lagerfeld In November 2004, select stores offered an exclusive collection by fashion designer Karl Lagerfeld. The press reported there were large crowds and that the initial inventories in the larger cities were sold out within an hour. The clothes were still available, though, in less fashion-sensitive areas until the company redistributed them to meet demand. Stella McCartney In November 2006, the company launched a collection by Stella McCartney. Viktor & Rolf Also in November 2006, the company launched a collection by avant-garde Dutch designers Viktor & Rolf. Madonna H&M launched a collaboration designed by pop star Madonna in March 2007. Roberto Cavalli In November 2007, several months after collaborating with Madonna, the company launched a collection by Italian designer Roberto Cavalli. Marimekko Finnish company Marimekko was chosen as a guest designer in spring 2008. Comme des Garçons H&M partnered with Comme des Garçons, a Japanese fashion label, in the fall of 2008. Products in the collection included accessories, a unisex fragrance, and clothing for adults and children. Matthew Williamson For spring and summer of 2009, British designer Matthew Williamson created two exclusive ranges for the company – the first being a collection of women's clothes that were released in select stores. For the second collection, Williamson ventured into creating menswear for the first time. It featured swimwear for men and women and was available in all of H&M's stores worldwide. Jimmy Choo On 14 November 2009, the company released a limited-edition diffusion collection by Jimmy Choo featuring handbags and shoes for men and women, with prices ranging from £30 to £170. The collection also included clothing designed by Choo, such as garments made of suede and leather, and was available in 200 stores worldwide, including London's Oxford Circus store. Sonia Rykiel Sonia Rykiel collaborated with the company by designing a ladies knitwear and lingerie range that was released in select company stores on 5 December 2009. Lanvin French fashion house Lanvin collaborated with H&M to create a new collection, "Lanvin Hearts H&M," in fall 2010. The collection, designed to make Lanvin clothing more accessible to the average consumer, featured items that were around 100 euros. Usually Lanvin dresses would cost hundreds of euros more. Elin Kling For Spring and Summer 2011, the company worked with fashion blogger Elin Kling, whose collection was only available at select stores. Versace H&M announced a collaboration with Versace in June 2011 that was later released on November 19. Versace also planned a Spring collaboration with the company that would only be available in countries with online sales. Similar to past collaborations, Versace agreed to let H&M use its name for a previously agreed-upon sum, without actually having a role in the design process. Marni H&M announced a collaboration with Marni in November 2011. The campaign launched a few months later in March 2012 and was led by director Sofia Coppola. Anna Dello Russo On 4 October 2012, Vogue Japan editor Anna Dello Russo launched an accessories collection with H&M as Paris Fashion Week drew to an end. The collection was stocked in 140 H&M stores worldwide and was also available to purchase online. Maison Martin Margie.... Discover the David H Ringstrom popular books. Find the top 100 most popular David H Ringstrom books.

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