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The fireside chats were a series of evening radio addresses given by Franklin D. Roosevelt, the 32nd President of the United States, between 1933 and 1944. Roosevelt spoke with familiarity to millions of Americans about recovery from the Great Depression, the promulgation of the Emergency Banking Act in response to the banking crisis, the 1936 recession, New Deal initiatives, and the course of World War II. On radio, he quelled rumors, countered conservative-dominated newspapers, and explained his policies directly to the American people. His tone and demeanor communicated self-assurance during times of despair and uncertainty. Roosevelt was regarded as an effective communicator on radio, and the fireside chats kept him in high public regard throughout his presidency. Their introduction was later described as a "revolutionary experiment with a nascent media platform."The series of chats were among the first 50 recordings made part of the National Recording Registry of the Library of Congress, which noted it as "an influential series of radio broadcasts in which Roosevelt utilized the media to present his programs and ideas directly to the public and thereby redefined the relationship between President Roosevelt and the American people in 1933." Origin It cannot misrepresent or misquote. It is far-reaching and simultaneous in releasing messages given for transmission to the nation or for international consumption. Roosevelt believed that his administration's success depended upon a favorable dialogue with the electorate, possible only through methods of mass communication, and that it would allow him to take the initiative. The use of radio for direct appeals was perhaps the most important of Roosevelt's innovations in political communication.: 153  Roosevelt's opponents had control of most newspapers in the 1930s and press reports were under their control and involved their editorial commentary. Historian Betty Houchin Winfield says, "He and his advisers worried that newspapers' biases would affect the news columns and rightly so." Historian Douglas B. Craig says that Roosevelt "offered voters a chance to receive information unadulterated by newspaper proprietors' bias" through the new medium of radio. Roosevelt first used what would become known as fireside chats in 1929 as Governor of New York. Roosevelt was a Democrat facing a conservative Republican legislature, so during each legislative session he would occasionally address the residents of New York directly. His third gubernatorial address—April 3, 1929, on WGY radio—is cited by Roosevelt biographer Frank Freidel as being the first fireside chat. As president, Roosevelt began making the informal addresses on March 12, 1933, eight days after his inauguration. He had spent his first week coping with a month-long epidemic of bank closings that was hurting families nationwide.: 78  He closed the entire American banking system on March 6. On March 9, Congress passed the Emergency Banking Act, which Roosevelt used to effectively create federal deposit insurance when the banks reopened. At 10 p.m. ET that Sunday night, on the eve of the end of the bank holiday, Roosevelt spoke to a radio audience of more than 60 million people, to tell them in clear language "what has been done in the last few days, why it was done, and what the next steps are going to be".: 78–79 The result, according to economic historian William L. Silber, was a "remarkable turnaround in the public's confidence...The contemporary press confirms that the public recognized the implicit guarantee and, as a result, believed that the reopened banks would be safe, as the President explained in his first Fireside Chat." Within two weeks people returned more than half of the cash they had been hoarding, and the first stock-trading day after the bank holiday marked the largest-ever one-day percentage price increase.The term "fireside chat" was inspired by a statement by Roosevelt's press secretary, Stephen Early, who said that the president liked to think of the audience as a few people seated around his fireside. One of the things is that listeners could see Roosevelt in his study, in front of the fireplace, and imagine they were sitting beside him.: 57–58  The term was coined by CBS broadcast executive Harry C. Butcher of the network's Washington, D.C., office, in a press release before the address of May 7, 1933. The phrase has often been credited to CBS journalist Robert Trout, but he said he was simply the first to use the phrase on the air. The title was picked up by the press and public and later used by Roosevelt himself, becoming part of American folklore. Presentation It is whispered by some that only by abandoning our freedom, our ideals, our way of life, can we build our defenses adequately, can we match the strength of the aggressors. ... I do not share these fears. Roosevelt customarily made his address from the Diplomatic Reception Room of the White House. He would arrive 15 minutes before air time to welcome members of the press, including radio and newsreel correspondents. NBC White House announcer Carleton E. Smith gave him a simple introduction: "Ladies and gentlemen, the President of the United States." Roosevelt most often began his talks with the words, "My friends" or "My fellow Americans", and he read his speech from a loose-leaf binder. Presidential advisor and speechwriter Samuel Rosenman recalled his use of common analogies and his care in avoiding dramatic oratory: "He looked for words that he would use in an informal conversation with one or two of his friends.": 58  Eighty percent of the words used were in the thousand most commonly used words in the English language.The radio historian John Dunning wrote that "It was the first time in history that a large segment of the population could listen directly to a chief executive, and the chats are often credited with helping keep Roosevelt's popularity high."Each radio address went through about a dozen drafts. Careful attention was also given to Roosevelt's delivery. When he realized that a slight whistle was audible on the air due to a separation between his two front lower teeth, Roosevelt had a removable bridge made.: 58 Roosevelt is regarded as one of the most effective communicators in radio history. Although the fireside chats are often thought of as having been a weekly event, Roosevelt in fact delivered just 31 addresses during his 4,422-day presidency. He resisted those who encouraged him to speak on radio more frequently, as shown in his response to Russell Leffingwell after the address of February 23, 1942: The one thing I dread is that my talks should be so frequent as to lose their effectiveness. ... Every time I talk over the air it means four or five days of long, overtime work in the preparation of what I say. Actually, I cannot afford to take this time away from more vital things. I think we must avoid too much personal leadership—my good friend Winston Chu.... Discover the Fireside Reads popular books. Find the top 100 most popular Fireside Reads books.

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