Lillian Eichler Watson Popular Books
Lillian Eichler Watson Biography & Facts
Lillian Eichler Watson (1901/1902 – June 25, 1979) was an American advertising copywriter and author of bestselling books of etiquette. Her first Book of Etiquette, published in 1921 and for which she created the advertising campaign Again She Orders..."A Chicken Salad, Please", was an immediate bestseller and was followed by several updated volumes and numerous other books. Many of Eichler's ad campaigns targeted social anxiety. Early life Lillian Eichler Watson was born in 1901 or 1902. She had an older sister and brother, Charlotte and Sidney, and two younger brothers, Alfred, seven years younger and Julian. She attended Morris High School. She obtained a job interview with the Manhattan advertising agency Ruthrauff & Ryan in 1919. Career Copywriter Not having enough money to go to college, Eichler was hired by the "large and important" Manhattan advertising agency Ruthrauff & Ryan in 1919 while in her teens, with help from a family connection. They at first told her that they didn't hire women or Jews, but they were impressed by her portfolio. Among her first assignments was writing the advertising copy for Rinso laundry soap and creating the popular Rinso jingle ("Rinso white, Rinso white, happy little washday song").: 81 Eichler wrote copy for Rinso for approximately ten years. One of the agency's new clients was the publishing company Nelson Doubleday, and Eichler, then 18, was assigned the job of trying to sell 1,000 remaining copies of the pre-1900 Everyman's Encyclopedia of Etiquette by Emily Holt. Eichler created an ad showing a guest spilling coffee on the host's tablecloth with the caption, "Has this ever happened to you?" and continued with text designed to appeal to innate insecurities about social embarrassment: If you were a guest at dinner and you overturned a cup of coffee, what would you do? Would you turn to the hostess and say, 'I beg your pardon'? Would you offer your apologies to the entire company? Would you ignore the incident completely? Which is the correct thing to do? Her campaign was so successful that the inventory was sold quickly, but the books themselves contained archaic advice, illustrations, and language and most were quickly returned. Eichler continued to write advertising copy, including for Cocomalt, whose ads during the time she worked on the account pivoted the brand's approach to selling the stir-in vitamin supplement from focusing on "images of children spotlighted in sunshine" to ads in which mothers suffered social embarrassment because their malnourished children misbehaved in public. For Ruthrauff & Ryan she also did a series of ads for Lifebuoy soap that focussed on another source of anxiety, body odor. By 1935 at the age of 32 she was training her brother Alfred to take over her accounts to allow her to become Ruthrauff & Ryan's "idea man" for the agency's entire client list. Etiquette books Doubleday realized that the success of the marketing campaign itself meant there was a market for an etiquette book and reasoned that if Eichler's ad copy could sell the book, then she might be good enough to rewrite the book herself. She wrote it in two months after working hours. Eichler's 1921 revised version, The Book of Etiquette, was more modern and appealed to young immigrants anxious to learn correct American behavior. She also wrote the ad for it, headlined "Again She Orders..."A Chicken Salad, Please", which has been described as "sensationally successful": 173 and has been included in Julian Watkins's The 100 Greatest Advertisements in its dozens of editions from the first in 1949 through the most recent in 2013.: 67 The advertisement portrayed the plight of a young woman who, on a date with a man she wants to impress, doesn't know how to order dinner in a fancy restaurant, which Victor Schwab said was effective because it "capsulized a common and embarrassing situation." "The chicken-salad girl" became a national reference point. Schwab in 1962 noted that the ad's headline was still being quoted and along with other headlines from the campaign had entered everyday language. Examples include those from other ads created by Eichler such as: "What's Wrong in This Picture?" (a phrase Arthur M. Schlesinger credited her with coining), "Why I Cried After the Ceremony", "May She Invite Him into the House?", "She Ordered Filet Mignon and She Thought it was Fish", and "Suppose This Happened on Your Wedding Day?" Accompanying illustrations emphasized the embarrassment of those being portrayed. The campaigns were "the direct inspiration" of the Everybody Tittered style of advertising that dominated the 1920s. The book became "the first really successful book on etiquette" in the United States, according to Ken magazine. Eichler became the bestselling author in the United States. Eichler wrote a followup, Etiquette Problems in Pictures, which followed a young and socially inept couple as they attempted to impress neighbors, employers, and others but inevitably embarrassed themselves due to their lack of knowledge of social norms. The book appealed to "those who aspired to the middle class after World War I" and in particular new immigrants. The original Book of Etiquette was published as a gold-edged double volume set and sold more than two million copies at $1.98 each. Eichler produced a revised edition in 1925; although advertising was discontinued approximately in 1939, by 1949 a $1 edition was still generating 2,000 sales per month. By 1959 the newest edition was according to Watkins, "still selling nearly as briskly in bookstores as it once sold by mail." In the mid-twenties, Eichler was doing a weekly 10-minute radio show on WGBS. One reviewer of a revised version in 1949 warned those who might be "clinging to an old-fashioned rule or two that might mark you as a fussbudget, vintage 1931" that they might update their manners by reading Eichler's newly updated The Standard Book of Etiquette. Eichler's books competed with those by Emily Post and the two alternated for books with top sales positions. Whereas Post's 1921 book, Etiquette in Society, in Business, in Politics, and at Home, seemed formal and detached, Eichler's book, as described by literary critic Edmund Wilson, was "friendly and accessible". It frequently out-sold Post, which according to her biographer Laura Claridge made Post quite furious that "a teenage daughter of Jewish immigrants would dare write a book about etiquette". Post's publisher in their ads emphasized the relative authority Post had to "share precious knowledge" to which she had unique access because of her position in society. By 1923 ads for Post's book were making pointed comparisons about the appeal-to-fear nature of the advertising for Eichler's book: "Friendly Example – Not Ridicule". Eichler-Watson continued to update her etiquette books with several new editions over the next thirty years. Other writing Eichler also wrote other nonfiction and fiction. H.... Discover the Lillian Eichler Watson popular books. Find the top 100 most popular Lillian Eichler Watson books.
Best Seller Lillian Eichler Watson Books of 2024
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The Honeymoon Homicide
J. R. Mathis & Susan MathisEnjoy this SmallTown Murder Mystery Featuring A Unique Sleuthing Couple I'm Father Tom Greer, a Catholic Priest in a smalltown parish who never expected this . . . When I came...
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The Next Girl
Carla KovachIF YOU ONLY READ ONE BOOK THIS YEAR, MAKE IT THE NEXT GIRL... You thought he’d come to save you. You were wrong. ‘ Absolutely the best thriller I’ve read this year! ’ Goodreads Rev...
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His Girl Next Door
Khardine GrayFrom USA Today Bestselling author Khardine Gray comes a sizzling hot single dad romance you won't want to miss. No strings attached fun with the ubergorgeous single d...
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Enemies With Benefits
Roxie NoirI don’t love him. I don’t even like him. I just want him. Eli Loveless was my nemesis from the first day of kindergarten until we graduated high school. Everything I did, he had to...
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Inception of Gold
Lexy TimmsThings are not as bad as they seem. They are worse. Being the personal assistant to a narcissistic actress who just happens to own the key to my family's undoing isn't ex...
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How to Choose a Guy in 10 Days
Lila MonroeThe only thing more hilarious than the movies is… real life?! Fall in love with the sizzling grumpysunshine romantic comedy perfect for fans of Sophie Kinsella and Ali Hazlewood! ...
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Masters of Restraint
Ines JohnsonMy new boss is good at giving orders. But his latest demand is NSFW. Especially when his two business partners want in on our deal. My new boss My boss’s boss Their investor &#...
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Eternal
W.J. MayShe will fight for what is hers. When the king is murdered, Katerina, his only daughter, must flee for her life. She finds herself on a strange and dangerous path. Alone for the fi...
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A Green Kind of Witch
Sierra CrossCinderella crossed with Mean Girls.   That's what Hazel's daily existence feels like. Born to a family of elegant yet shallow Beige Witches, seventeen y...
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Coffee Girl
Sophie SinclairMackenzie "Kiki" Forbes finds herself in a pickle. Either become her snarky sister's nanny, or move halfway across the country to work as assistanttothestylist of a ...
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Hard Love
Peyton BanksHe was football royalty. Legendary quarterback. A champion.  Reiner Strickland had led his team to three national championships and playing a knight in shining armor was a...
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Finding Cinderella
Colleen Hoover#1 New York Times bestselling author of It Starts with Us and It Ends With Us writes a free novella about the search for happily ever after. A chance encounter in the dark leads ei...
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His Own Heaven
Jennie KewWinner of the 2021 Passionate Plume Award for BDSM Romance Finalist in the 2021 Stiletto Contest for Contemporary Romance He taught her to trust, she taught him to love. Lucy Bar...
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Little Women
Louisa May AlcottAn Apple Books Classic edition. Meet the Marches! Louisa May Alcott’s classic introduces us to four unforgettable sisters: beautiful Meg, tomboyish Jo, delicate Beth, and Amy, the ...
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You Are Kind
Michael GordonA little kindness goes a long way. How can you help encourage your kids to be kind from a young age? Teach kindness to preschoolers Acts of kindness can be fun, easy, and make a ...
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Escape, A New Life
David J AntocciTo save herself, she had to lose everything. Trapped in a tropical paradise with no memory of how she got there, Abby is thrust into a fight for her life. Hunted by a madman, and c...
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Whiskey Girl
Melissa BelleThey'll do anything for each other…except commit. Logan Wild isn’t just the hottest broncriding cowboy in Texas. He’s also my best friendwith benefits. And that’s all we’ll ev...
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Holy Bible
The Church of Jesus Christ of Latter-day SaintsThe 2013 edition of the Holy Bible contains all of the study aids contained in the 1979 edition and includes revisions to the study aids, several new photos, updated maps, and adju...
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Caught Up with the Captain
Kait NolanCan a retired naval commander and the love he left behind overcome a 34yearold secret to find their way to a second chance? Captain Mitchell Greyson is a man who believes in duty. ...
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Good Guy
Kate MeaderHe's a Special Forces veteran making his pro hockey debut. She's a dogged sports reporter determined to get a scoop. She's also his best friend's widow . . . Fa...
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The Target
Lexy TimmsWhen you seek revenge be sure to dig two graves… Revenge was the only thing I had going for me. It kept me awake at night and drove me into desperate situations in dive bars across...
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The Seduction Series Boxset
Roxy Sloane“Sensual, thrilling and wild!”   Discover the bestselling series in one collection: THE SEDUCTION, THE BARGAIN, and THE INVITATION. Perfect for fans of Ana Huang, Sierra S...
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The Holy Bible - King James Version
King JamesHoly Bible King James Version Few Sample Paragraphs from The Holy Bible eBook, Genesis (OT) 1 Gen. 1 IN the beginning God created the heaven and the earth. 2 And the earth was with...
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Never Enough
Lexy TimmsBe good enough never is... Anthony Accardi is a man on a mission: make his father's watch company a success while bringing in millions of dollars. To do that, he needs an assi...
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A Bookshop to Die For
M.P. BlackDitching her fiancé at the altar, Alice Hartford bolts to her childhood hometown to reconnect with the last, happy remnant of her past: her mom's old bookstore. But the bookst...
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Man In The Water
Jon HillAn attempted murder. A missing spouse. And an international conspiracy that could change the world. Jack Green has always been skeptical of socalled facts. Though he's forced ...
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The Stoic Mind
Addy Osmani & GoLimitlesssDiscover the timeless wisdom of Stoicism in a modern context with "The Stoic Mind," an enlightening visual guide by Addy Osmani and GoLimitlesss. This rich exploration co...
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Teased by Fire
Molly O'HareFrom USA Today bestselling author Molly O’Hare comes an enemiestolovers, older brother’s best friend, romantic comedy with a curvy, antisocial, supernaturalobsessed, allyearround h...
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The Cupcake Cottage
Jean OramNHL player Maverick Blades could fall in love with anyone... But he had to fall for a woman who falls under the Bro Code as untouchablehis best friend’s beautiful ex, DaisyMae Ray....
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Death at Hazel House
Betty Rowlands‘Riveting, can't put it down! I love this story… a wonderfully twisted tale of a crime that has more twists than I thought possible... fantastic.’ Goodreads Reviewer, 5 stars ...
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Nothing to Hide
Scarlett FinnPrize of a lifetime: travel the world with a celebrity billionaire. Come to LA with us, Roxie… It will be so much fun! We have tickets for a latenight talk show! What could possibl...
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Assisting the Bosshole
Kristin MacQueenNo hot water? Check Missed the train? Check Broke my heel? Check Dropped my coffee? Check My first day of my new job can’t possibly go worse, right? Wrong. When I meet Parker Scott...
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Noxious
Lexy TimmsStop setting yourself on fire to keep someone else warm. Brady and Levi have been together since high school, since before he became famous and started thinking only about himself....
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Become A Better Version of Yourself
Ben LeightonThis ebook contains golden nuggets on how to motivate, inspire and improve your current situation. It encompasses the holistic view of self improvement from mental& emotion...
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Dark Psychology and Manipulation
Margaret MorrisonTHE MENTAL MANIPULATOR WILL NO LONGER KEEP SECRETS FROM YOU! Are you fed up with the wool being pulled over your eyes?Are you prepared to stand up to those who believe they can man...
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The Adventures of Sherlock Holmes
Arthur Conan DoyleAn Apple Books Classic You get not one, not two, but 25 gripping mysteries in Arthur Conan Doyle’s first of five collections of Sherlock Holmes short stories. Follow the brilliant ...
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The Three Little Pigs
Mark LeskyClassic fairy tales, legends and folk stories in short version without violence retold with lovely illustrations in simple language. Perfect for reading aloud to small chi...
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Law of Attraction
Jordan HollisHow to Finally Overcome the Hurdles of Manifesting Proven, effective and enjoyable ways to help you manifest faster… Right now, think of something that makes you successful. If you...
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Wuthering Heights
Emily BrontëAn Apple Books Classic edition. If you’ve only ever seen Wuthering Heights on screen, you may have an image of Catherine and Heathcliff as the ultimate starcrossed lovers. But that...
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Christmas in Sweetbriar Cove
Melody GraceCelebrate the holidays in Sweetbriar Cove with this festive romance collection, containing two sizzling smalltown holiday stories perfect for fans of Tessa Bailey, Sophie Kinsella...
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Once Upon A One-Night Stand
Zoey LockeAt first sight, there was electrifying chemistry.  So why not go for it? After all, Lynx Grove, the city's most eligible bachelor, wants to claim her, at least for th...
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A Christmas Carol
Charles DickensAn Apple Books Classic edition. It’s Christmas Eve in Victorian England. While some families don’t know where their next meal will come from, Ebenezer Scrooge sits in his large hom...
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Always Yours
Claire RayeSome things are just meant to be... Ellen Somerville and Will McIntyre met by accident and under unusual circumstances. Getting sprayed by a skunk in a parking lot wouldn’t normall...
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Meditations
Emperor of Rome Marcus AureliusMeditations is a series of personal writings by Marcus Aurelius, Roman Emperor 161–180 CE, setting forth his ideas on Stoic philosophy.
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Salvation
Meghan O'FlynnIf you like mouthy detectives, serial killers, and suspenseful mysteries that don't quit, this chilling and actionpacked hardboiled detective series has you covered! Try this ...
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Silenced Girls
Roger Stelljes“ Wow wow wow!  Grips you in a choke hold and  does not let go … Oozes suspense and  bonechilling twists and turns .  Astonishing … One of those...
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The Great Gatsby
F. Scott FitzgeraldAn Apple Books Classics edition. The Roaring Twenties are in full effect in F. Scott Fitzgerald’s riveting classic. Manabouttown Jay Gatsby seems to have it all, including loads of...
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Hot Off the Press
Lexy Timms"This is what really happened… reported by a free press, for a free people…" Wes Shaw leads a secret double life. As the secret owner of a billion dollar newspap...
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Bewitching a Highlander
Roma CordonDefying all for the love of a bewitching lass. Breena MacRae, a healer from Skye with a touch of witchery in her blood, embarks on a dangerous search for her missing father. She ar...
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School of Potential
W.J. MayUSA Today Bestselling author, W.J. May brings you a continuation of the international bestselling series, The Chronicles of Kerrigan! Come back and enjoy the famous characters, or ...