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Landmark Worldwide (known as Landmark Education before 2013), or simply Landmark, is an American employee-owned for-profit company that offers personal-development programs, with their most-known being the Landmark Forum. As part of the Human Potential Movement, which was centered in San Francisco, Werner Erhard created and ran the est (Erhard Seminars Training) system from 1971 to 1984, which promoted the idea that individuals are empowered when they take personal responsibility for all events in their lives, both good and bad. In 1985, Erhard modified est to be gentler and more business oriented and renamed it the Landmark Forum. In 1991 he sold the company and its concepts to some of his employees, who incorporated it as Landmark Education Corporation, which was restructured into Landmark Education LLC in 2003, and then renamed Landmark Worldwide LLC in 2013. Its subsidiary, the Vanto Group, markets and delivers training and consulting to organizations. History In 1985, Werner Erhard (creator of the est training which ran from 1971 to 1984) renamed est to the Landmark Forum, and changed the content to be gentler and somewhat more business oriented. He promoted the idea that all events (good and bad) of an individual's life were their own making, and that individuals would be empowered when they take personal responsibility for all events in their lives, an idea based in the Human Potential Movement. Many individuals liked this belief, whether or not it is true, or simply works as a placebo. The Landmark Forum's niche was for people who did not have major psychological problems, but were nonetheless seeking self-improvement; these people constituted a very large part of society and were not served by the medical psychological establishment, which concentrated on those with mental illness.In 1991, Erhard sold the intellectual property rights associated with the Forum's concepts to some of his employees, (including his brother Harry Rosenberg who became CEO) who incorporated into "Landmark Education Corporation." Landmark paid Erhard $3 million as an initial licensing fee, with additional payments over the next 18 years not to exceed $15 million. The new company offered similar courses and employed many of the same staff. The Forum was reduced in length from four days to three, and its price is about 50% of the cost of the est courses. In 2001, Rosenberg stated that Landmark had completely purchased the licenses to all of Erhard's concepts and all divisions of the company.In 2003 Landmark Education Corporation was re-structured into Landmark Education LLC, and in 2013 it was renamed Landmark Worldwide LLC. Landmark Worldwide states that it operates as a for-profit company, whose employees own all the stock of the corporation. The company states that it invests its surpluses "into making its programs, initiatives, and services more widely available."The company reported in 2019 that more than 2.4 million people had participated in its programs since 1991. Landmark holds seminars in approximately 125 locations in more than 21 countries. Landmark's revenue surpassed $100 million in 2018, with profits of about $5 million. The organization has 500 employees, and about 7,500 volunteers, an unusually large number of volunteers for a for-profit company. Their use of volunteers prompted three separate investigations by the United States Department of Labor, which concluded without requiring Landmark to make any changes to their practices.: 1 Landmark does not use advertising to reach potential customers, but rather pressures participants during their courses to recruit relatives, friends, and acquaintances as new clients. Business consulting In 1993 Landmark started a subsidiary named Landmark Education Business Development (LEBD), (later renamed to the Vanto Group) which uses the Landmark methodology to provide consulting services to businesses and other organizations. LEBD became the Vanto Group in 2008. Accusations of being a cult Landmark has faced accusations of being a cult. Several commentators unrelated to Landmark have stated that because it has no single central leader, is a secular (non-religious) organization, and it tries to unite (and re-unite) participants with their family and friends (rather than isolate them) that it does not meet many of the characteristics of a cult.Landmark has threatened and pursued lawsuits against people who have called or labeled it such, including individuals (clinical psychology professor Margaret Singer), magazines (Elle, Self, and Now,) and organizations (Cult Awareness Network). After Singer wrote a book, Cults in Our Midst, in which she mentioned Landmark as a controversial New Age training course, Landmark sued Singer. The suit was resolved when Singer agreed to provide a sworn statement that Landmark is not a cult or sect. Singer stated that she would not recommend the group to anyone, and would not comment on whether Landmark used coercive persuasion for fear of legal recrimination from Landmark. In 1997, Landmark sued Cult Awareness Network (CAN) after they made statements alleging or implying that Landmark was a cult. That suit was resolved when CAN stated that it has no evidence that Landmark is a cult.In June 2004, Landmark filed a 1 million dollar lawsuit against Rick Alan Ross's Cult Education Institute, alleging that postings on the institute's websites which characterized Landmark as a cultish organization that brainwashed their clients damaged Landmark's product. In December 2005, Landmark filed to dismiss its own lawsuit with prejudice, purportedly on the grounds of a material change in case law after the publication of an opinion in another case, Donato v. Moldow, regarding the Communications Decency Act of 1996, even though Ross wanted to continue the case in order to further investigate Landmark's educational materials and history of suing critics. Ross stated that he does not see Landmark as a cult because they have no individual leader, but he considers them harmful because subjects are harassed and intimidated, causing potentially unsafe levels of stress. Courses Many large companies and government agencies have paid for and encouraged their employees to take Landmark's classes.Andrew Cherng, the founder and co-CEO of Panda Express, has said that Landmark aided his company's success.: 1  He has strongly encouraged his employees and all managers to take Landmark's classes. Chip Wilson, the founder of Lululemon Athletica, is a follower of Landmark's principles, and has directed his companies to pay for employees to attend Landmark's classes.Some of Landmark's courses require participants to start a community project.: 1  Landmark Forum Landmark's entry course, the Landmark Forum, is the default first course for new participants and provides the foundation of all Landmark's other programs. The Landmark Forum takes place over three consecutive days plus an evening session (generally Friday, Satu.... Discover the Marshall B Rosenberg Deepak Chopra popular books. Find the top 100 most popular Marshall B Rosenberg Deepak Chopra books.