Robert Crayola Popular Books

Robert Crayola Biography & Facts

Crayola LLC, formerly the Binney & Smith Company, is an American manufacturing and retail company specializing in art supplies. It is known for its brand Crayola and best known for its crayons. The company is headquartered in Forks Township, Pennsylvania in the Lehigh Valley region of the state. Since 1984, Crayola has been a wholly owned subsidiary of Hallmark Cards.Originally an industrial pigment supply company, Crayola soon shifted its focus to art products for home and school use, beginning with chalk, then crayons, followed later by colored pencils, markers, paints, modeling clay, and other related goods. All Crayola-branded products are marketed as nontoxic and safe for use by children. Most Crayola crayons are manufactured in the United States.Crayola also produces Silly Putty and a line of professional art products under the 'Portfolio Series brand', including acrylics, watercolor, tempera, and brushes. Crayola LLC claims the Crayola brand has 99% name recognition in U.S. consumer households, and says its products are marketed and sold in over 80 countries. History The company was founded as Binney & Smith Company by cousins Edwin Binney and Charles Smith in New York City in 1885. Initial products were colorants for industrial use, including red iron oxide pigments used in barn paint and carbon black chemicals used for making tires black and extending their useful lifespan. Binney & Smith's new process of creating inexpensive black colorants was entered into the chemistry industries competition at the 1900 Paris Exposition under the title "carbon gas blacks, lamp or oil blacks, 'Peerless' black" and earned the company a gold medal award in chemical and pharmaceutical arts. Also in 1900, the company added production of slate school pencils. Binney's experimentation with industrial materials, including slate waste, cement, and talc, led to the invention of the first dustless white chalk, for which the company won a gold medal at the 1904 St. Louis World's Fair.Initially formed as a partnership, Binney & Smith incorporated in 1902, and in that year Binney & Smith developed and introduced the Staonal marking crayon. Then Edwin Binney, working with his wife, Alice Stead Binney, developed his own famous product line of wax crayons beginning on June 10, 1903, which it sold under the brand name Crayola. The Crayola name was coined by Alice Binney who was a former schoolteacher. It comes from craie (French for "chalk") and ola for "oleaginous" or "oily." The suffix "-ola" was also popular in commercial use at the time, lending itself to products such as granola (1886), pianola (1901), Victrola (1905), Shinola (1907), and Mazola (1911). Crayola introduced its crayons not with one box, but with a full product line. By 1905, the line had expanded to offering 18 different-sized crayon boxes with five different-sized crayons, only two of which survive today—the "standard size" (a standard sized Crayola crayon is 3+5⁄8 in × 5⁄16 in (92.1 mm × 7.9 mm)) and the "large size" (large sized Crayola crayons are 4 in × 7⁄16 in (102 mm × 11 mm)). The product line offered crayon boxes containing 6, 7, 8, 12, 14, 16, 18, 24, 28, or 30 different color crayons. Some of these boxes were targeted for artists and contained crayons with no wrappers, while others had a color number printed on the wrapper that corresponded to a number on a list of color names printed inside the box lid, but some boxes contained crayons with their color names printed on their wrappers. The Rubens Crayola line, started in 1903, was directly targeted at artists and designed to compete with the Raphael brand of crayons from Europe. The crayon boxes sold from five cents for a No.6 Rubens box containing six different-colored crayons to $1.50 for the No. 500 Rubens Special Artists and Designers Crayon box containing 24 different-colored, larger (4+1⁄4 in × 1⁄2 in (108 mm × 13 mm)) crayons. In April 1904 at the St. Louis World's Fair, Binney & Smith won the Golden Medal for their An-Du-Septic dustless chalk. Subsequently, Crayola used the opportunity to develop a new packaging strategy by emphasizing their gold medal on the front of many of their products and crayon boxes. This strategy turned out to be so successful and recognizable to their brand that they phased out nearly all of their other Crayola line box designs to adapt to the gold medal format, which appeared on their packaging for the next 50-plus years. In 1905, the prototype offering of their new No. 8 crayon box (with eight crayons) featured a copy from the side of the medal with an eagle on it. This was changed to the other side of the medal with the 1904 date on it in Roman numerals. Binney & Smith purchased the Munsell Color Company crayon product line in 1926, and inherited 22 new colors, 11 in the maximum and 11 in the middle hue ranges. They retained the Munsell name on products such as “Munsell-Crayola” and “Munsell-Perma” until 1934, and then incorporated their colors into their own Crayola Gold Medal line of boxes.In 1939, Crayola, by combining its existing crayon colors with the Munsell colors, introduced its largest color assortment product to date; a "No. 52 Drawing Crayon 52 Color Assortment", which was retired by the 1944 price list. In 1949, Crayola introduced the "Crayola No. 48" containing 48 color crayons in a non-hangable floor box. Further expansion took place in 1958 with the introduction of the 64-color pack that included the company's first crayon sharpener built into the box. The 64-color box was called "a watershed" moment in the history of the Crayola crayon by Smithsonian National Museum of American History curator David Shayt.The corporation became a publicly traded company under the symbol BYS on the American Stock Exchange in 1963, and later moved to the New York Stock Exchange under the same symbol in 1978.In 1977, Binney & Smith acquired the rights to Silly Putty, a stretchy, bouncy silicon rubber compound. Crayola markers were introduced in 1978 to coincide with the 75th anniversary of Crayola crayons. In 1984, the company was acquired by Hallmark Cards, a privately held corporation. Colored pencils and a line of washable markers were added in 1987.In August 1997, Crayola collaborated with Alliance Atlantis and the entertainment arm of Hallmark Cards to release three direct-to-video adaptations of famous children's novels under the name Crayola Kids Adventures. Crayola Crayons were inducted into the National Toy Hall of Fame at The Strong in Rochester, New York, in 1998. On January 1, 2007, Binney & Smith reorganized as Crayola LLC, to reflect the company's number one brand.In 2011, My First Crayola was launched. Products include triangular crayons and flat-tipped markers. In 2015, Crayola announced "Color Escapes" for adults to help them relieve stress. The kit includes four collections, such as geometric, garden, natural, and kaleidoscope. Crayons Crayola crayon packs vary in .... Discover the Robert Crayola popular books. Find the top 100 most popular Robert Crayola books.

Best Seller Robert Crayola Books of 2024

  • Savage Tales synopsis, comments

    Savage Tales

    Robert Crayola

    Robert Crayola presents a volume of 50 allnew stories, spanning a variety of genres, all infused with dark humor.

  • Ueda Sensei Castrates the Insidious Underground synopsis, comments

    Ueda Sensei Castrates the Insidious Underground

    Robert Crayola

    BOOK 3 IN THE UEDA SENSEI CHRONICLESUeda Sensei and Otto Knuckle return for another round of ultraviolent antics, this time traveling to New York for a miserable work vacation. Alo...

  • Ueda Sensei Solves Crimes of Depravity and Perversity synopsis, comments

    Ueda Sensei Solves Crimes of Depravity and Perversity

    Robert Crayola

    Book 1 in the Ueda Sensei Chronicles.Ueda Sensei is a bizarre martial artist. Aided by Otto, his janitor, he penetrates the strangest of crimes to be found in San Francisco in 32 t...

  • Ueda Sensei Penetrates the Vagina of Morbidity synopsis, comments

    Ueda Sensei Penetrates the Vagina of Morbidity

    Robert Crayola

    BOOK 4 IN THE UEDA SENSEI CHRONICLESThe final volume of the Ueda Sensei Chronicles. With the usual gang of miscreants: Otto Knuckle, Ueda Sensei, Myra Meeplehead, William the Conqu...

  • 18 Plays For Untalented Actors synopsis, comments

    18 Plays For Untalented Actors

    Robert Crayola

    Everything you need to begin your lifestyle as an actor: 18 short plays by Robert Crayola."These scenes were designed with the neophyte actor in mind. Most theater requires effort,...

  • Dr. Jew synopsis, comments

    Dr. Jew

    Robert Crayola

    The story of Dr. Jew, an unscrupulous lecher who will go to any length to achieve fame and power in a diseased world of glitter. A dark comedy of a reality not unlike our own, with...

  • Ueda Sensei Vomits on the Garbage of Humanity synopsis, comments

    Ueda Sensei Vomits on the Garbage of Humanity

    Robert Crayola

    Book 2 in the Ueda Sensei Chronicles.Ueda Sensei and Otto return in a new round of adventures that delve into Ueda's dark past and explore the strangest corners of San Francisco an...