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WHB (810 AM) is a commercial radio station in Kansas City, Missouri, United States. The station is owned by Union Broadcasting and it airs an all-sports radio format. For most of the 1950s through the 1970s, while it was broadcasting at 710 AM, WHB was one of the nation's most influential Top 40 outlets. By day, WHB operates at 50,000 watts using a non-directional antenna. However, because AM 810 is a clear-channel frequency reserved for Class A stations KGO in San Francisco and WGY in Schenectady, New York, at night WHB reduces power to 5,000 watts, using five directional towers located off Northeast Cookingham Drive in the Nashua neighborhood of Northland, Kansas City, adjacent to Interstate 435. Its studios are located in the suburb of Overland Park, Kansas, also the headquarters of its owner, Union Broadcasting. WHB is an affiliate of ESPN Radio. It also carries play-by-play games of Sporting Kansas City, the Kansas Jayhawks, UMKC Kangaroos athletics, and the Kansas City Mavericks of the ECHL. Union Broadcasting also owns AM 1510 KCTE, another all-sports station in the Kansas City metropolitan area. KCTE primarily carries ESPN Radio programming while WHB mainly airs local sports shows during the day. KCTE also carries some sporting events that WHB is unable to air due to other commitments. The station is also noted for its large coverage area, as WHB can be heard as far north as the southern fringe of South Dakota, as far east as the Quad Cities viewing area (Muscatine, Iowa, etc), as far west as Garden City, Kansas, and as far south as Fayetteville, Arkansas. City-grade coverage can be achieved as far north as southwestern Iowa. It is the primary entry point station for Kansas and western Missouri in the Emergency Alert System. History Early broadcasting years (1922 – 1954) Established by Sam Adair and John T. Schilling, WHB started experimental broadcasts on April 10, 1922. It used the frequency 833 kHz. WHB is one of Kansas City's oldest radio stations, second only to KCSP which premiered on February 16 of that year, as WDAF. In the early days of radio broadcasting, the dividing line between call signs beginning with a "W" and those beginning with a "K" was at the western border of Kansas (today, the dividing line is the Mississippi River), which is the reason WHB is one of only a few stations in Missouri whose call letters start with a "W". WHB formally received its license on May 10, 1922. Originally owned by the Sweeney Automobile School, the Cook Paint and Varnish Company purchased the station in 1930. The station jumped between 730 kHz and 850 kHz (860 kHz in 1938) before 1946, when the Federal Communications Commission (FCC) authorized the station to broadcast at 710 kHz. The station published a quarterly magazine called Swing, keeping readers up to date with the Kansas City music scene, which had waned in the wake of the Pendergast Machine's downfall and World War II. While owned by Cook, WHB expanded briefly into FM radio and television, operating on the frequency 102.1 MHz (now KCKC-FM) and sharing Channel 9 with KMBC-TV. Todd Storz and "SEVENTY-ONEderful" (1954–1985) Omaha entrepreneur Todd Storz and his Mid-Continent Broadcasting Company purchased WHB from Cook on June 10, 1954. Upon the sale, WHB-TV was absorbed by KMBC-TV, which Cook purchased the month before. Building on his successful attempts at increasing listenership at KOWH in Omaha (now KCRO) and WTIX-AM in New Orleans, Storz discontinued WHB's network programming and introduced a Top 40 format. WHB became the first station in the country to play Top 40 music 24 hours a day, and it became an instant hit in Kansas City, becoming the most popular station by the end of the year. With 10,000 watts in the daytime, WHB became one of the most powerful Top-40 stations in North America, attracting programming directors and station owners from across the country to observe Storz's operations. One observer was Gordon McLendon, who went back to Dallas and introduced his version of Top-40 radio at KLIF. Rick Sklar also heard WHB and adapted elements of its format to build the Top-40 format in New York City, at WABC, which became the most listened to radio station in North America during the 1970s. There is another New York connection. Ruth Meyer worked at WHB in the late 1950s, and went on to become the program director of 570 WMCA, leading that station to the position of #1 pop music station in New York between 1963 and 1966. Storz cultivated listenership numbers by one of his treasure hunts. One day in 1955, WHB broadcast clues telling listeners where they might find a prize worth $1000. After leading listeners throughout the metropolitan area, the final clue resulted in traffic tie-ups outside Loose Park as listeners tried to be the first to find the station's logo painted on the back of a turtle. Although listenership soared to as much as 50 percent, Kansas City police chief Bernard Brannon suggested in the June 4, 1956 issue of Time Magazine that Storz's treasure hunts should be banned. Storz continued to operate daily, weekly, and monthly cash promotions to maintain listenership. WHB also was a pioneer in the talk radio format with the late-night program "NiteBeat". Using a multi-line system invented by WHB engineer Dale Moody, disc jockeys and hosts could field calls from across the Midwest as guests from all walks of life visited the studio. WHB also kept listeners informed with "News at 55" (at 55 minutes past each hour) followed by a world time check at the top of every hour, which the station claimed to be accurate "to 1/20000 of a second." In the 1950s, Moody also fashioned a unique programming idea for WHB during the overnight hours, "Silent Sam, the All-night Deejay Man." It was actually jukebox movements programmed to play records one-after-another with a jingle and a pre-recorded public-service announcement broadcast every 15-minutes. As such, Moody is considered a pioneer in radio automation. "Yours truly, WHB" WHB used the melodic and catchy PAMS jingles to remind listeners which radio station they were hearing. Those jingles sometimes referred to WHB as the "World's Hottest Broadcasters." The station limited the number of commercials per hour and maintained a tight playlist limited to only the biggest Top 40 hits. WHB's popularity increased as songs on the Top 40 began to include rock and roll hits by Elvis Presley, Bobby Darin, and The Beatles. Months after the Beatles landed in the United States, Todd Storz died of a stroke at age 39. Despite Storz's death, WHB remained on top, as prolific DJs including Gene Woody, Johnny Dolan and Phil Jay commanded the WHB Air Force. As late as 1981, WHB's ratings remained in the double digits. Decline of AM music WHB, however, could not fend off the increasing competition from FM radio. Starting in 1973 with KBEQ-FM, WHB's listenership declined as more Kansas Citians listened to their favorite hits in stere.... Discover the Whbs popular books. Find the top 100 most popular Whbs books.