Customerized Selling Book Reviews

AUTHOR
Phil Kreindler
SCORE
0
TOTAL RATINGS
82

Customerized Selling by Phil Kreindler Book Summary

Customerized Selling was awarded first prize as the best new book of 2016 by Top Sales World – the # 1 website and magazine for the global sales community.

Most vendors carefully research what customers expect of their products and services, but few, if any, ask customers what they expect of their salespeople. That’s a mistake.

Based on extensive research of customer and vendor organisations, this book uncovers a number of glaring gaps between customer expectations of salespeople and vendor performance. Moreover, it shows a considerable discrepancy between the capabilities that vendors think are important and those that customers actually want. Focusing on the latter, the book suggests ways to professionalise how you sell by incorporating customer expectations of salespeople into all aspects of sales engagements. 

Customerized Selling targets all those involved in selling products or services in a business-to-business environment. The book is essential reading if you want to make your sales process a competitive advantage.

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Book Name Customerized Selling
Genre Industries & Professions
Published
Language English
E-Book Size 1.18 GB

Customerized Selling (Phil Kreindler) Book Reviews 2024

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Customerized Selling E-book (PDF, PUB, KINDLE) Download

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Summary of Customerized Selling by Phil Kreindler

The Customerized Selling book written by Phil Kreindler was published on 01 July 2016, Friday in the Industries & Professions category. A total of 82 readers of the book gave the book 0 points out of 5.

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