Eight principles of luxury Book Reviews
Eight principles of luxury by Landor Associates Book Summary
What sets luxury brands apart? Like mainstream brands, luxury brands need relevant products, clear positioning, keen understanding of the target customer, and solid business strategy. But luxury branding goes far beyond these basics—sometimes even beyond logic. Luxury brands evoke an emotional response, be it the subtle satisfaction of pouring the best bubbly on the market or the sheer joy of letting out the throttle on a Lamborghini. Luxury must be felt.
Book Name | Eight principles of luxury |
Genre | Design |
Author | Landor Associates |
Published | 02 April 2013, Tuesday |
Language | English |
E-Book Size | 2.76 MB |
Eight principles of luxury (Landor Associates) Book Reviews 2024
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eight-principles-of-luxury-ebook.pdf | |
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Eight principles of luxury E-book (PDF, PUB, KINDLE) Download
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Summary of Eight principles of luxury by Landor Associates
The Eight principles of luxury book written by Landor Associates was published on 02 April 2013, Tuesday in the Design category. A total of 142 readers of the book gave the book 4 points out of 5.
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